From the Publisher
A restaurateur's guide to writing, designing, and publishing a newsletter. This book uses 50 actual newsletters to demonstrate how to create a great newsletter or how to turn an existing one into a more effective marketing tool that will: keep the restaurant's name in front of its customers; introduce new menus, hours, or services; announce coming events; establish its uniqueness; generate more media coverage; and keep customers coming back. Includes real-life examples and case studies. Shows how to create, write, and design a newsletter that will increase restaurant business.
From the Inside Flap
This book reveals one of the best-kept secrets of successful restaurateursregularly talking with their customers and would-be customers outside the restaurant through newsletters. Youll find 50 examples of newsletters now being sent regularly by owners/managers of a wide variety of restaurant typeschain, independent, family, ethnic, health-food, and many more. Best of all, the newsletters are reproduced in near-actual size so that you can read what your peers are telling their readers! Plus! You will pick up hundreds of ideas for promotions, new business opportunities, menus, employee relations, incentives, sponsoring community projects, and food and wine educationideas so productive that some restaurateurs use no other advertising. Restaurant Newsletters That Pay Off is a comprehensive guide to every aspect of newsletter publishing. If you are already using a newsletter, youll see ways to improve it. If youve never been involved with a newsletter, this book will reassure you and have you putting one out in no time. Youll find everything you need to know to create, write, design, and distribute a newsletter that will strengthen your relationships with customers, develop their loyalty, increase public awareness of your restaurant, and, most importantly, boost sales.