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Retail Business Kit For Dummies
 
 
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Retail Business Kit For Dummies [Paperback]

Rick Segel (Author)
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Retail Business Kit For Dummies Retail Business Kit For Dummies 4.8 out of 5 stars (6)
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Product Description

Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.

If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:

  • Who wants to be her own boss
  • Considering a career in retailing
  • Who loves working with people
  • Thinking about opening their own business
  • Who loves to sell

Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop — finding the perfect location, choosing and purchasing merchandise, and hiring employees. You’ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There’s also great advice on the art of selling and the fundamentals of promotion and advertising. You’ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there’s much more:

  • Branding your business
  • Identifying and targeting your ideal customer
  • Developing a marketing plan
  • Pricing your merchandise
  • Fulfilling legal and financial responsibilities
  • Getting the word out
  • Choosing the right media to advertise in
  • Setting up and running a sale
  • Fundamentals of accounting and financial statements

The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.

Book Info

Friendly guide to starting and running a retail business, from picking the location to using e-retailing. Includes coverage of all of the legal issues, and writing ads and press releases. The CD-ROM features sample forms and reports, checklists, coupons, and more. System requirements: Pentium PC with Windows 95 or higher or comparable Mac. Softcover.
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Inside This Book (Learn More)
First Sentence
You must also decide where to locate your business for optimal success (see Chapter 6) and how to design your store to make it attractive to customers (see Chapter 7). Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

6 Reviews
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4.8 out of 5 stars (6 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful
4.0 out of 5 stars Great for basics, too general for experienced marketers, Oct 12 2003
By 
K. Davis (San Diego, California USA) - See all my reviews
(REAL NAME)   
This review is from: Retail Business Kit For Dummies (Paperback)
I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.

This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists.

Some areas that I would like to see developed in future editions are:

• Visual merchandising and store layout - more on principles and examples of floor plans
• Software suggestions - small business retail POS systems, planogram and merchandising design software
• Sample budgets and project plans
• Links to online sources of information - where to find designers, software, sales staff etc

To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.

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5.0 out of 5 stars Great book for retailing entrepreneurs!, Jun 16 2003
By 
Stephen L. Nelson (Redmond, WA United States) - See all my reviews
(REAL NAME)   
This review is from: Retail Business Kit For Dummies (Paperback)
I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)

This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.

My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you.

...P>Steve

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5.0 out of 5 stars Learning to serve customers the RIGHT way, Sep 6 2001
By A Customer
This review is from: Retail Business Kit For Dummies (Paperback)
The most interesting parts of this book were the ones about customer service. Generally I HATE shopping, because salespeople are either all over you the minute you walk in the door, or else they ignore you. (I bet everyone has experienced the
you're-inconveniencing-me-while-I-gab-with-my-friend-on-the-phone syndrome!) It makes you want to buy everything from the Internet-hey....

Sorry I'm being so negative, I just feel that too many stores have forgotten that they exist TO SERVE THE CUSTOMER! Okay, I've vented and I feel better now! My point is that Retail Business Kit For Dummies HASN'T forgotten that. The author (Rick Segel) is adamant that retailers should wow their customers and be appreciative of them. I especially like the chapter on soft suggestive selling-no, it has nothing to do with sex, it's all about offering hassle-free, non-pushy service.

In closing, I think every store owner and manager should read this book. It would make the retail world a much more pleasant place for customers-which would, in turn, make the stores more profitable. Obviously, that's the bottom line.

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