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Retailer's Edge [Paperback]

Bruce D. Sanders

Price: CDN$ 21.94 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

March 17 2010
To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested tactics that come from what researchers are discovering about setting prices, increasing the total size of the customer's purchase, building store advocacy, switching brand preferences, and more. Busy retailing professionals are too often restricted by old habits, superstitions, and hand-me-downs. In a fast-moving narrative using real-world examples from a range of retailing settings and companies, consumer psychologist Bruce D. Sanders shows readers how to break out of the boundaries.

Product Details

  • Paperback: 170 pages
  • Publisher: Createspace (March 17 2010)
  • Language: English
  • ISBN-10: 1449941419
  • ISBN-13: 978-1449941413
  • Product Dimensions: 22.9 x 15.2 x 0.9 cm
  • Shipping Weight: 249 g
  • Amazon Bestsellers Rank: #3,237,241 in Books (See Top 100 in Books)

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Amazon.com: 5.0 out of 5 stars  5 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great ideas! May 23 2010
By Andrew Rudiak - Published on Amazon.com
This easy-to-read book is packed with ideas that should help any retailer improve sales and profit margins. I especially liked Dr. Sander's statistical examples and the "RIMinders" (bullet-point summaries) he includes at the end of each chapter. Even experienced retailers should find new, useful tips from reading this book.
2 of 2 people found the following review helpful
5.0 out of 5 stars Improve your business with proven strategies! May 19 2010
By Kelly Beede - Published on Amazon.com
A must read for anyone running a business or thinking of starting a business. This book gives strategies to improve productivity in terms that are easy to understand and follow. All strategies are based on research done at major universities. I appreciate the tips that have shown me how to improve my business using these methods rather then making decisions based on superstitions and emotions. The book itself is well written and concise. I felt as if Dr. Sanders was talking to me personally.
2 of 2 people found the following review helpful
5.0 out of 5 stars Fascinating and Very Informative April 15 2010
By Susan Scripts - Published on Amazon.com
Retailer's Edge is a fascinating book and wonderful read. It is written in a very clear, concise, and entertaining manner. Bravo to Dr. Sanders for creating a treatise on shopper psychology and boosting profits that includes immediately-usable ideas, explains the research and psychology behind the suggestions, and covers the gamut of business sizes and types. It's loaded with up-to-date information and is a delight to read!
5.0 out of 5 stars Successfully tackles tough topics for Retailers with practical advice Dec 28 2010
By BusinessImprovDistED - Published on Amazon.com
Dr. Bruce Sanders directly addresses everyday challenges for retailers with practical advice. I especially value his insight in chapter six, "Ease Frustrations about Prices." Dr. Sanders does not only tell the retailer what to do, but he gives step by step instructions for how to do it successfully.

Dr. Sanders understands both the necessity for the business owner to raise prices, and the customer's reaction to the increase. He walks the business owner through the conversation needed between the customer and business representative to explain the increase while successfully retaining the customer and making smart business decisions.

By teaching the retail business owner the psychology behind customer reactions; Dr. Bruce Sanders gives us the necessary knowledge to know when and how to concede, and when to explain tough to swallow business decisions to the customer.
5.0 out of 5 stars A Must for Retailers! June 7 2010
By Katherine Shaw - Published on Amazon.com
Whether you own, manage, work in or are considering working in or owning a retail business, "Retailer's Edge" is a must! The book written by Bruce Sanders is informative, well organized and should be used as a tool for training retail employees. The advice and realistic examples in Sanders' book are wonderful ways of helping the reader to step into the consumer's shoes along with our employees' and our own shoes. The strategies outlined in each chapter not only struck a note for my own business, but opened my eyes as a consumer! I have been a business owner for over 30 years and will refer to this book often, as it is a valuable tool!
Sanders' motto "Regularly Dazzle the Customer" will be adapted into my business daily.

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