My 2-year-old son requests this video every day! As a mom, I like the video, because it is simple, charming, educational, and has very sweet counting songs (and I don't get sick of it, as I do with many other children's videos). No commercials at the beginning - just plain old NUMBERS! The video features Lilly the rabbit, who goes through Busy Town on her "Counting Day", and finds things like 5 frogs and 6 scarecrows. After each number segment, the video shows the corresponding numeral on the screen to help children associate the number with the concept. The tape features numbers from 1 to 20, in two separate "halves" (of 1-10 and 11-20), so if your child is only old enough for 1-10, you can easily stop the video halfway through and still maintain its coherence. I cannot recommend this more highly.