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Ride the Wave: Take Control in the Acceleration Age [Hardcover]

Sherry Cooper


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What a wave it was. The economic ride of the 1990s was so exhilarating that many are still trying to catch their breath and find out what happened. Ride the Wave looks back at the 10 years between the two Bush presidencies and tries to make sense of it. It then looks ahead to what we can expect from the next wave so that we can catch its crest and not get swamped by it. "Even with the dramatic slowdown in economic activity in late 2000-2001, you can't help but be excited about the future and amazed about the past," Sherry Cooper writes. As the chief economist for the Bank of Montreal, Cooper is one of the country's most influential forecasters on financial markets and economic fluctuations. Ride the Wave takes a longer-term perspective than a bank economist is usually permitted and predicts an intense upwave that will last at least another 10 or 15 years. Her optimism is fuelled particularly by the fast-paced world of the Internet and technology and the growing trend toward globalization, which she sees as the two major influences on our future.

In easily understood language, Cooper touches not only on the economic issues of technology and globalization but also on their social implications. The wave, she expects, will shake the economic behaviour of world political and business leaders and rattle the retirement planning, investment decisions, and career choices of each and every one of us. --Edward Trapunski

Book Description

In her groundbreaking book Ride the Wave, Sherry Cooper maps the forces of the global economic and financial landscape of the future. There is only one pace in today's world: hectic. Volatility is without precedent, while the pace of change has never been greater on a planet that never sleeps.

This is the Acceleration Age—a time of innovation, tranformation and high energy. Things happen faster and more aggressively than ever before, and stability and predictability are becoming increasingly rare. Businesses that have a leading edge one day might find themselves in serious trouble the next—the list of fallen angels has increased explosively. Frightening as the volatility might be, it is also laden with opportunity, growth and excitement. We are in the early days of an upwave in the innovation cycle. This is a great once-in-a-lifetime cycle. Gyrations can be frightening, but the trend will be up.

Ride the Wave is essential reading for business leaders and individuals looking to where our economy and business culture are headed in the coming years. Knowing the world will continue to change rapidly and anticipating the direction is an imperative task. Careers and businesses must be dynamic, not static, anticipating and responding to the forces at work. People who understand and harness the forces will build new fortunes and successfully ride the rocky waves of change. --This text refers to an out of print or unavailable edition of this title.


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