|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Leonard Mlodinow
|
by Ori Brafman
|
by Richard Thaler
|
by Dan Ariely
|
On Being Certain: Believing You Are Right Even When You're Not by Robert Burton |
Product Details
Would you like to update product info or give feedback on images?
|
Product Description
Review
"An overdue rational antidote to those of us who fear becoming a victim of the next terrorist attack, a fiery plane crash or some exotic killer disease." — The Ottawa Citizen
"Entertaining....A breath of fresh air and common sense." — Publishers Weekly
"Compelling ... an invaluable resource for anyone who aspires to think clearly" — The Guardian, UK
"A fascinating insight into the peculiar and devastating nature of human fear" — Sunday Telegraph, UK
“An excellent work… his take on terrorism in the book’s penultimate chapter is refreshing ... a cheery corrective to modern paranoia.” — The Economist
“A beautifully observed study.” — The Observer, UK
“Terrific… As a writer, he’s exceptionally good.” — The Evening Standard, UK
From the Hardcover edition.
"Entertaining....A breath of fresh air and common sense." — Publishers Weekly
"Compelling ... an invaluable resource for anyone who aspires to think clearly" — The Guardian, UK
"A fascinating insight into the peculiar and devastating nature of human fear" — Sunday Telegraph, UK
“An excellent work… his take on terrorism in the book’s penultimate chapter is refreshing ... a cheery corrective to modern paranoia.” — The Economist
“A beautifully observed study.” — The Observer, UK
“Terrific… As a writer, he’s exceptionally good.” — The Evening Standard, UK
From the Hardcover edition.
Product Description
In the tradition of Malcolm Gladwell, Gardner explores a new way of thinking about the decisions we make.
We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences — such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those — politicians, activists, and the media — who promote fear for their own gain. Culture also matters. But a more fundamental cause is human psychology.
Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives. We learn that the brain has not one but two systems to analyze risk. One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat — terrorism, child abduction, cancer caused by chemical pollution — or shrugging off serious risks like obesity and smoking.
Gladwell told us about “the black box” of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we’re bombarded with and respond more logically and adaptively to our world. Risk is cutting-edge reading.
From the Hardcover edition.
We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences — such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those — politicians, activists, and the media — who promote fear for their own gain. Culture also matters. But a more fundamental cause is human psychology.
Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives. We learn that the brain has not one but two systems to analyze risk. One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat — terrorism, child abduction, cancer caused by chemical pollution — or shrugging off serious risks like obesity and smoking.
Gladwell told us about “the black box” of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we’re bombarded with and respond more logically and adaptively to our world. Risk is cutting-edge reading.
From the Hardcover edition.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What do customers ultimately buy after viewing this item?
 |
76% buy the item featured on this page: Risk: Why We Fear the Things We Shouldn't - and Put Ourselves in Greater Danger CDN$ 14.59 |
 |
8% buy The Drunkard's Walk: How Randomness Rules Our Lives CDN$ 12.78 |
 |
6% buy Nudge CDN$ 14.60 |
 |
5% buy On Being Certain: Believing You Are Right Even When You're Not CDN$ 12.37 |
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||
Most helpful customer reviews
Share your thoughts with other customers: Create your own review
|
Most recent customer reviews |
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
