Tavi Gevinson started the blog, Style Rookie, when she was 11 years old. From the confines of her bedroom in the suburbs, she wrote about personal style and chronicled the development of her own. Within two years, it averaged 50,000 hits per day and fashion designers from around the world invited Tavi to attend and write about fashion shows. Soon Tavi's interests grew beyond fashion, into culture and art and, especially, feminism. Last year when Tavi was 15, she launched ROOKIE, a website for girls like her: teenagers who are interested in fashion and beauty but also in dissecting the culture around them through a uniquely teen-girl lens. ROOKIE broke 1 million page views within its first six days. Lady Gaga called her "the future of journalism." Tavi's cool-headed intellect shines in ROOKIE, arguably the most intelligent magazine ever made for a teen-girl audience. She writes with a humble but keen authority on such serious topics as body image, self-esteem, and first encounters with street harassment. ROOKIE YEARBOOK ONE collects articles, interviews, photo editorials, and illustrations. Among its 50-plus regular contributors (many of whom are teenage girls themselves) are Lena Dunham, Miranda July, Jon Hamm, David Sedaris, Elle Fanning, Amy Poehler, Paul Rudd, John Waters, Chloe Sevigny, JD Samson, Ira Glass, Aubrey Plaza, Carrie Brownstein, Paul Feig, Fred Armisen, and Winnie Holzman.
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"Though the fashion world is accustomed to both youth and eccentricity, Tavi is a rare spectacle. Seeing her moving through the scrum backstage at a fashion show, elaborately costumed and surrounded by paparazzi, brings to mind a religious procession involving a Buddhist child deity." - Lizzi Widdicombe, The New Yorker "The future of journalism." - Lady Gaga
About the Author
Tavi Gevinson is the editor and founder of ROOKIE. She lives in Oak Park, Illinois, with her family and many piles of candy-bar wrappers. She attends high school, edits Rookie and sings in a band.
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Most helpful customer reviews
By Jan Gregory
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Witty, sensitive, and smart. This book and the blog that was its foundation are a great counterpoint to the typical media aimed at teenage girls.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.6 out of 5 stars
35 reviews
25 of 25 people found the following review helpful
5.0 out of 5 stars
Rookie: Everything That's Great About Being a Teenage Girl (and help for the stuff that isn't)
Sep 4 2012
By Erin McKean
- Published on Amazon.com
Rookie is Sassy turned up to 11, decorated with glitter and googly eyes, and completely devoid of condescension. It is one of the few things that would make being forced back into adolescence, Freaky-Friday style, tolerable. It is lifesaving for teen girls and a completely unguilty pleasure for everyone who once was a teen girl (or who ever knew a teen girl). You should buy this book, and then you should record a heartfelt four-minute YouTube monologue about it (ukelele optional).
18 of 18 people found the following review helpful
5.0 out of 5 stars
Every Girl Should Read This
Sep 4 2012
By D. E. Dickerson
- Published on Amazon.com
I LOVE Rookie! It's funny. Smart. Interesting. Totally authentic, and put together by a combination of real teenage girls and women who care about girls expressing themselves. If you liked Sassy back in the day, this is an upgrade, and we've totally needed it! Buy, buy, buy! And share with everyone so they can see it and be jealous. The Rookie Yearbook is a total delight and I'm glad it's around.
19 of 20 people found the following review helpful
5.0 out of 5 stars
Rookie of the Year
Sep 4 2012
By David Smay
- Published on Amazon.com
The very best source for teen writing on the internet now in easily portable, tactile, paper product book form. I saw the Rookie Road Trip when it hit San Francisco and it was the most heartening thing to see these girls find each other. What an explosion of color and style and personality. The writing is smart, sharp, lively and personal. Highly recommended.
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Go to Amazon.com to see all 35 reviews
4.6 out of 5 stars
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