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Running Lean: Iterate from Plan A to a Plan That Works Hardcover – Mar 9 2012


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Running Lean: Iterate from Plan A to a Plan That Works + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses + Lean Analytics: Use Data to Build a Better Startup Faster
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Product Details

  • Hardcover: 240 pages
  • Publisher: O'Reilly Media; 2 edition (March 9 2012)
  • Language: English
  • ISBN-10: 1449305172
  • ISBN-13: 978-1449305178
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #4,060 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.

Customer Reviews

4.4 out of 5 stars
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Most helpful customer reviews

2 of 2 people found the following review helpful By mko on March 11 2012
Format: Hardcover
Every startup has it's good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be.

Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.

Generally, problem with this kind of books is that evaluating provided solutions is very hard. You can't definitely tell that solution will work for you as well. In 'Running Lean' you go through various aspects of running business with CloudFire project in a background ' serving as example. Question is whether solutions good for CloudFire will be good for you?

One thing I definitely found interesting in the book was Lean canvas ' variation on a Business Model Canvas. Comparing to Business Model Canvas it better fits small projects. In fact, Lean canvas can be applied not only to a whole project but to a single task as well. This is quite convenient if you want to describe the tasks before proceeding with solving it.

In general, I think this book addresses some general issues but covers topic too much narrow. It is hard to tell how it fits into general concepts of running projects if you don't have any other sources related to the topic at your bookshelf.
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Format: Hardcover
This is a good book for anyone who ever thought they had a great idea for a product. Besides being an easy and entertaining read, using the methodology proposed in the book, you can quickly determine if it is a great idea or a bad idea before you build anything. Too many people spend too much effort building something that doesn't solve any real problem. Just going through the process of creating a Lean Canvas is important regardless of your idea or what you want to build. It helps clarify what problem you want to solve, what customers you think you will have and what is the level of success you expect. I love the canvas! I am tempted to use it for any problem I run into, and not just for the ones I think I can sell a solution.
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Format: Hardcover
This is an excellent book. It was a quick read which provided a great overview of the "lean startup" concept along with many links to other resources. The "Lean Canvas" tool described in this book would be helpful to readers who want something practical: a roadmap for implementing the lean startup concept.
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Format: Hardcover Verified Purchase
This book shows how to put the principles to work. I recommend to anyone trying to apply the Lean Startup approach.
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By Carlos on July 21 2014
Format: Kindle Edition Verified Purchase
I really like the book! It has a very easy to follow methodology for startups. I would really recommend this book! Its quite usefull.
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