I like this book. It's has simple, workable, common sense actions. The book does spark the thought. After 23 years as a successful sales professional, with 4 years prior when I wasn't successful, this book is the tool I keep in my case at all times.
When in the midst of a sales action (cold call, needs investigation, presentation/demo or close) it is hard to remember the solid things that work. This book is that reminder. It helps to refer to it before a call, after a rejection or just to start the day.
Advanced stuff is great when you have blown your quota away and have lots of time to experiment with NLP, Hypnosis, slight of mouth, etc. However, if you haven't brought home the checks you deserve, read this book. You will certainly get your money worth on this one!
See you at club!