- Paperback: 144 pages
- Publisher: Swordfish Communications (January 2008)
- Language: English
- ISBN-10: 0974195537
- ISBN-13: 978-0974195537
- Product Dimensions: 22.9 x 15.2 x 0.8 cm
- Shipping Weight: 159 g
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Product Details |
Product Description
Product Description
Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you. While there are plenty of books that will help you land a job -- how to write a resume, how to interview, and so on - this is the first book that actually defines in detail what those sales and marketing positions with tech companies are all about. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles.
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Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.7 out of 5 stars (7 customer reviews)
5.0 out of 5 stars
Helps you look under-the-hood on some of S&M jobs, Jan 18 2009
By Geeta Balakrishnan "Amazon_reviewer" - Published on Amazon.com
This review is from: Sales and Marketing Careers in the Tech Sector (Paperback)
This book is written with a clear objective: to help people get a perspective on sales and marketing jobs in the tech sector. The author recalls his personal experience of finding a marketing internship during his MBA and how that experience motivated him to write this book to clarify/de-mystify some of the details. For someone like me who didn't know much about S&M jobs, I found this book very useful as it gave me a good idea of the various roles in an S&M organization. What is Product Management? What is Business Development? Why are some sales folks called Executives? You will find answers to such questions in this book. It also tries to explain what sorts of personalities will thrive in a particular role, which is quite important to know if you are considering a move. Overall an informative book.
5.0 out of 5 stars
Excellent book, Nov 27 2008
By D. Tako - Published on Amazon.com
This review is from: Sales and Marketing Careers in the Tech Sector (Paperback)
I was looking for a book that would help me transition into a tech marketing role and this book is great. Unlike other general career guides, such as Vault, this book is very informative and specific when it comes to careers in the tech sector. Obviously, the author is very knowledgeable and knows what he is talking about. He goes over each marketing role and explains what skills and education background is needed for each one.
5.0 out of 5 stars
A GREAT read--helped me land my job!, Nov 5 2008
By Breanne Cooley "Breanne" - Published on Amazon.com
This review is from: Sales and Marketing Careers in the Tech Sector (Paperback)
This was a great read. Not only is every section specialized (for that morning pre-interview brush up at Starbucks downtown), but you come away with a really great understanding of Sales and Marketing. The language was very reader-friendly, and non-intimidating, like some sales books. I found it very applicable to the interview process and just knowing what the heck I was talking about! A very valuable tool especially if you're new to sales and marketing like me--but even if you're not, I feel like it would be a great book to read. Awesome!
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