- Paperback: 98 pages
- Publisher: Marketing Science Institute (May 1 2002)
- Language: English
- ISBN-10: 0965711412
- ISBN-13: 978-0965711418
- Product Dimensions: 22.6 x 15 x 1 cm
- Shipping Weight: 295 g
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Product Details |
Inside This Book
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First Sentence
Managers often justify their use of promotion simply as the most reliable way to increase sales. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Managers often justify their use of promotion simply as the most reliable way to increase sales. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
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4.0 out of 5 stars (4 customer reviews)
2 of 2 people found the following review helpful
5.0 out of 5 stars
useful and insightful, Aug 4 2011
By Dan Zetu - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Sales Promotion: Concepts, Methods and Strategies (Hardcover)
Unlike other similar books, this one is actually more than a synopsis of the relevant academic literature in the field. It contains concrete examples that enable one to implement these models in practice. Hopefully the authors come up with a second edition updated with more recent advances in this field.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Relevant information, April 29 2008
By Leopoldo Gomez - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Sales Promotion (Paperback)
This book is about the academic perspective on sales promotion, mainly price based promotions. Although there are very few definitive conclusions; and that more research is needed on the topic, I recommend this collection of research papers to everyone seriously interested in the subject.
5 of 7 people found the following review helpful
1.0 out of 5 stars
Not what was expected, Feb 18 2008
By Luis A. Q. Araujo - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Sales Promotion (Paperback)
Beware. This is not the famous Sales Promotion: Concepts, Methods, and Strategies, co authored with Robert Blattberg.
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