Kristina Susac writes as one who has been there and done it--with great success. She combines an extremely clear and effective writing style with subtle points on the subject that might very well escape an author with only an academic understanding of what is involved in a much maligned profession.
For both the newcomer as well as the practiced professional looking for some new angles, this book is both a primer and a refresher course. It is emminently readable, yet detailed. It describes, step by step, this very natural human interaction that nonetheless is often incompletely and unevenly conducted, even by veterans.
As a sales professional with 30 years experience learned mostly in the School of Hard Knocks, I recommend Ms. Susac's book highly.