We've all seen those advertisements online telling you they have secrets your dermatologist doesn't want you to know...Well, Salt Sugar Fat: How the Food Giants Hooked Us is exactly that: the book the processed food industry doesn't want you to know about. In his expose, Michael Moss takes you behind the friendly and healthy wash of food giants and into the labs that pioneered processed food and the minds of those who helped do it. Moss goes into great detail about specific companies, such as Kraft and Coke, and how they've developed their highly addictive, highly unhealthy foods, from the laboratories of food scientists, to false marketing to consumers.
You'll read about how the tobacco industry became involved in marketing processed foods to consumers, how advanced medical devices like the MRI have opened up a whole new realm of food science, how manufacturers have advertised directly to your children, and the 'dirty little secrets' companies use to warp our perceptions. For example, when you pick up a product advertised to have concentrated fruit juice, you think you're getting something with the benefits of an actual fruit, but it's nothing more than a highly processed juice rendered down to its sugars.
Knowledge is power and being an informed consumer is key to looking out for your health. I highly recommend reading this book to learn more about the processed food industry. You'll likely never visit a grocery store and think the same again.