I think this album marks the delineation between the "old" Erasure and the "new" Erasure. Starting with the Circus, and continuing through the Abba-esque E.P., Erasure really hit pay dirt, with hits like A Little Respect and Love to Hate You. Their cover of ABBA's Take a Chance on Me was also a hit.
Then, I Say... came out. Always, the first single, is a great song, with its elegaic tone and sound, a natural follow-up to the Chorus album. Unfortunately, Erasure didn't inject enough of that sentiment into the whole of I Say, I Say, I Say. Granted, this album is upbeat, cheery, and sunny. But a couple of "darker" moments would have helped. Think of the two preceding albums- Wild! had Brother and Sister, and 10,000 Miles, while Chorus had Love to Hate You, and Perfect Stranger. There is too much froth in I Say... Take Me Back is a wonderful tune, but other tracks like Miracle and Man on the Moon are too saccharine; I can't stand to listen to them anymore. All Through the Years stands out as a more somber tune, but that distorted "reverb" backing vocal mars an otherwise great song.
Erasure is at their best when they blend catchy, dance-oriented pop melodies with more somber soundscapes. I Say, I Say, I Say, indeed.