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Search Engine Optimization All-in-One For Dummies Paperback – Jan 18 2012

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Product Details

  • Paperback: 768 pages
  • Publisher: For Dummies; 2 edition (Jan. 18 2012)
  • Language: English
  • ISBN-10: 1118024419
  • ISBN-13: 978-1118024416
  • Product Dimensions: 4.5 x 19.1 x 23.5 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #192,889 in Books (See Top 100 in Books)
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1 of 1 people found the following review helpful By Jeffrey T. Erdman on Dec 6 2009
Format: Paperback
Not through the whole book yet, but it is an invaluable resource. I especially like how it is organized into minibooks. At first I wasn't sure if I would like "a for dummies" book, it seems so cliche, but it is really informative and knowledgeably written.
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Most Helpful Customer Reviews on (beta) 30 reviews
28 of 31 people found the following review helpful
SEO Optimization Oct. 11 2009
By Richard Niell Donovan - Published on
Format: Paperback Verified Purchase
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
17 of 18 people found the following review helpful
Thank you Bruce Clay and Susan Esparza July 15 2009
By Kevin P. Buccinna - Published on
Format: Paperback Verified Purchase
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
8 of 8 people found the following review helpful
This Book Will Prompt You to Get Busy! Sept. 29 2009
By Sparkle - Published on
Format: Paperback Verified Purchase
I am new to SEO. I am studying up for my career as well as for our family business. As a beginner, I am pleased to say I felt like it was written in a way that was easy to grasp, which I did not expect. I read most of it with my computer right next to me so I could check out our own website and those of our competitors. It's almost like a checklist with more meat to make sure you do the most you can to be near the top of the list when someone searches for your offering. It is a big, thick book with a lot of information. I should have read up on SEO sooner.

I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
7 of 7 people found the following review helpful
Top Notch Complete SEO Information Source Aug. 14 2009
By Stephanie - Published on
Format: Paperback
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
6 of 6 people found the following review helpful
Great all-around SEO book July 20 2009
By Citizen Reviewer - Published on
Format: Paperback
Search Engine Optimization All-in-One Desk Reference For Dummies (and make sure that it is this book, as there's another one with a similar title floating out there that I know nothing about) is an in-depth informative book. I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.

I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).

There aren't many books on this subject that are worth anything, or as easy to read.

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