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Search Engine Optimization All-in-One For Dummies [Paperback]

Bruce Clay , Susan Esparza
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Jan. 18 2012 For Dummies
Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

  • Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
  • Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
  • Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
  • Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

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Search Engine Optimization All-in-One For Dummies + Web Marketing All-in-One For Dummies
Price For Both: CDN$ 56.41

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Product Description

From the Back Cover

Make your web site irresistible to search engines and watch your business grow!

Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!

  • Anatomy of a search engine — learn how search engines work and how to use them to your advantage

  • The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists

  • Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out

  • The meat of the matter — gather great ideas for web site content that will engage your visitors

  • Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness

  • A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host

  • Market effectively — build your brand and boost your business with well-planned search marketing

Open the book and find:

  • Why it helps to have a programmer handy

  • Ethical guidelines you'll want to follow

  • Tips on building keyword lists and themes

  • What you can learn from your competition

  • How to use a ranking monitor

  • Advice on creating spider-friendly sites

  • Help choosing an analytics package

  • Pointers on taking your online business global

10 books in 1

  • How Search Engines Work

  • Keyword Strategy

  • Competitive Positioning

  • SEO Web Design

  • Creating Content

  • Linking

  • Optimizing the Foundations

  • Analyzing Results

  • International SEO

  • Search Marketing

About the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.

Susan Esparza is a senior editor with Bruce Clay, Inc.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Very Helpful Book Dec 6 2009
Not through the whole book yet, but it is an invaluable resource. I especially like how it is organized into minibooks. At first I wasn't sure if I would like "a for dummies" book, it seems so cliche, but it is really informative and knowledgeably written.
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Most Helpful Customer Reviews on (beta) 4.4 out of 5 stars  31 reviews
28 of 31 people found the following review helpful
4.0 out of 5 stars SEO Optimization Oct. 11 2009
By Richard Niell Donovan - Published on
Format:Paperback|Verified Purchase
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
17 of 18 people found the following review helpful
5.0 out of 5 stars Thank you Bruce Clay and Susan Esparza July 15 2009
By Kevin P. Buccinna - Published on
Format:Paperback|Verified Purchase
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
8 of 8 people found the following review helpful
5.0 out of 5 stars Great all-around SEO book July 20 2009
By Citizen Reviewer - Published on
Search Engine Optimization All-in-One Desk Reference For Dummies (and make sure that it is this book, as there's another one with a similar title floating out there that I know nothing about) is an in-depth informative book. I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.

I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).

There aren't many books on this subject that are worth anything, or as easy to read.
8 of 8 people found the following review helpful
5.0 out of 5 stars Top Notch Complete SEO Information Source Aug. 14 2009
By Stephanie - Published on
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
6 of 6 people found the following review helpful
5.0 out of 5 stars Excellent survey on Search Engine Optimization Feb. 7 2012
By Michael Brenner - Published on
I just finished reading Bruce Clay's Search Engine Optimization All-in-One for Dummies (all 768 pages...). Being part owner of a small business, I wear many hats, and it seems like the latest hat is that of web designer and SEO consultant. I have an extensive background in operating systems, systems administration, development, and database design, but this is my first rodeo in the web sphere. So, it's been a steep learning curve with all those acronyms: HTML, CSS, JavaScript (not an acronym, I know), jQuery, AJAX, PHP, mySQL, and, of course, the biggie SEO. It does little good to develop the killer web site and eCommerce site if prospective clients cannot find it.

Being a complete neophyte to SEO, I happened see this book at my local bookstore, and dove in with no small amount of trepidation as I was concerned the material would be too advanced and that it would take too much of my time. However, my concerns proved completely unfounded. Bruce Clay expresses SEO concepts in a very accessible way, providing HTML samples and walking the reader through various related SEO tools. Moreover, he is concise but descriptive. I would recommend readers do as I did and have the book at one side and your laptop at the other so you can work through the examples as you read along.

I found the format of dividing the theme into completely compartmentalized "mini-books" each with its own major topic to be quite workable. Although I read the book from cover to cover sequentially, I believe the reader would have no problem starting at any one of "mini-books". This means a bit of seeing the same thing when reading from cover to cover, but Bruce Clay reinforces the repeated information without it becoming redundant.

Bear in mind he covers the topic in a survey style, so you won't be overwhelmed with too much technical detail (just what is needed) but he does provide ample explanation in the form of relevant examples and well-written, simple-to-understand prose. Also, he provides a plethora of leads and recommendations for additional research on the topic of SEO.

A few notes I would humbly offer up to the author are as follows. Bruce Clay is his own best promoter (in this economy you have to be...), and in his book he heavily promotes his own tools and services. There is a free version of his tools which definitely gets the job done, and you can get through the book and accomplish your goals without feeling like you "have" to upgrade to the pay tools. Also, a few of his links to resources on his own web site are broken (the one link that stands out is the section on using non-flash methods of displaying non-browser-resident fonts), but not so many as to make the book unreadable. Rather than emphasizing his own tools so much, I would like to have seen more detailed coverage of existing, free tools. However, he does cover many of the the free tools at least in summary, so the reader is made aware of them and can follow up with additional research.

Overall, I can heartily recommend Search Engine Optimization All-in-One for Dummies and Bruce Clay in particular. A job well done at making SEO accessible to the novice. Thank you.
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