Search Engine Optimization All-in-One For Dummies Paperback – Jan 18 2012
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From the Back Cover
Make your web site irresistible to search engines and watch your business grow!
Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!
Anatomy of a search engine — learn how search engines work and how to use them to your advantage
The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists
Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out
The meat of the matter — gather great ideas for web site content that will engage your visitors
Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness
A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host
Market effectively — build your brand and boost your business with well-planned search marketing
Open the book and find:
Why it helps to have a programmer handy
Ethical guidelines you'll want to follow
Tips on building keyword lists and themes
What you can learn from your competition
How to use a ranking monitor
Advice on creating spider-friendly sites
Help choosing an analytics package
Pointers on taking your online business global
10 books in 1
How Search Engines Work
SEO Web Design
Optimizing the Foundations
About the Author
Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.
Susan Esparza is a senior editor with Bruce Clay, Inc.
Inside This Book(Learn More)
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Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
Being a complete neophyte to SEO, I happened see this book at my local bookstore, and dove in with no small amount of trepidation as I was concerned the material would be too advanced and that it would take too much of my time. However, my concerns proved completely unfounded. Bruce Clay expresses SEO concepts in a very accessible way, providing HTML samples and walking the reader through various related SEO tools. Moreover, he is concise but descriptive. I would recommend readers do as I did and have the book at one side and your laptop at the other so you can work through the examples as you read along.
I found the format of dividing the theme into completely compartmentalized "mini-books" each with its own major topic to be quite workable. Although I read the book from cover to cover sequentially, I believe the reader would have no problem starting at any one of "mini-books". This means a bit of seeing the same thing when reading from cover to cover, but Bruce Clay reinforces the repeated information without it becoming redundant.
Bear in mind he covers the topic in a survey style, so you won't be overwhelmed with too much technical detail (just what is needed) but he does provide ample explanation in the form of relevant examples and well-written, simple-to-understand prose. Also, he provides a plethora of leads and recommendations for additional research on the topic of SEO.
A few notes I would humbly offer up to the author are as follows. Bruce Clay is his own best promoter (in this economy you have to be...), and in his book he heavily promotes his own tools and services. There is a free version of his tools which definitely gets the job done, and you can get through the book and accomplish your goals without feeling like you "have" to upgrade to the pay tools. Also, a few of his links to resources on his own web site are broken (the one link that stands out is the section on using non-flash methods of displaying non-browser-resident fonts), but not so many as to make the book unreadable. Rather than emphasizing his own tools so much, I would like to have seen more detailed coverage of existing, free tools. However, he does cover many of the the free tools at least in summary, so the reader is made aware of them and can follow up with additional research.
Overall, I can heartily recommend Search Engine Optimization All-in-One for Dummies and Bruce Clay in particular. A job well done at making SEO accessible to the novice. Thank you.
I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).
There aren't many books on this subject that are worth anything, or as easy to read.
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