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‘This book does not disappoint…a worthy edition to any bookshelf.' (Goodreads.com, March 2011).
Learn the secrets that search engines like and move your Web site to the top!
What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!
Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business
Build it right — find out how to construct your site with the information that search engines need to index it properly
Cover all bases — get your site listed in product and shopping indexes and local-search services
Love those links — find sites to link to yours and choose links that boost your position
Watch this — use video to make your site more visible, and build traffic with social networking sites
Open the book and find:
How search engines work
Techniques search engines like and ones they hate
What keywords are and how to use them
How to make your site both useful and visible
Small things that can make a big difference
How to redeem your site if something goes wrong
Ten common myths about SEO
Pretty basic stuff. Logic and common wed design sense will get you where you need to go. This is essentially a book on how to get best google rankings. Read morePublished 15 months ago by Das Spaz
This book really gives you all what you need to know on SEO. Easy to read and understand. Loved it ~~Published on Dec 18 2009 by Pasqualina Mucci
So much of SEO went over my head - my eyes would glaze over and I would just nod my head when one of my colleagues started talking about it. Read morePublished on Nov. 18 2007 by Pam Ivey
Clear concise explanations (and extrapolations) on how the big search engines work. Mr Kent explains what you NEED to know in language that's easily followed, providing enough... Read morePublished on Oct. 24 2006 by Everyday Mom
Search Engine Optimization for Dummies is surely the best text of its kind! It is a very useful book that has proven to be extraordinarily helpful to a business promoting its first... Read morePublished on June 30 2004 by Joe Dee
ATTENTION: You MUST read "Search Engine Optimization for Dummies!" This book helps you break through all of the nonsense, hype and myths about search engine optimization! Read morePublished on June 15 2004
In spite of my being a relative novice in the world of computers, websites, et al, because the layout, breakdown, and writing style are consistently logical and clear, I was able... Read morePublished on June 7 2004 by John Palethorpe
I recently finished reading this book and found it very helpful. Peter Kent clarifies what search engines like and don't like and what you need to do to get high rankings. Read morePublished on June 4 2004 by Deb Montagne