Search Engine Optimization For Dummies Paperback – Nov 2 2010
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‘This book does not disappoint…a worthy edition to any bookshelf.' (Goodreads.com, March 2011).
From the Back Cover
Learn the secrets that search engines like and move your Web site to the top!
What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!
Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business
Build it right — find out how to construct your site with the information that search engines need to index it properly
Cover all bases — get your site listed in product and shopping indexes and local-search services
Love those links — find sites to link to yours and choose links that boost your position
Watch this — use video to make your site more visible, and build traffic with social networking sites
Open the book and find:
How search engines work
Techniques search engines like and ones they hate
What keywords are and how to use them
How to make your site both useful and visible
Small things that can make a big difference
How to redeem your site if something goes wrong
Ten common myths about SEO
Inside This Book(Learn More)
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Top Customer Reviews
Great read/reference book and well worth it. If you learn just one thing then this book (you will) will have paid for itself over and over again.
I don't know Mr. Kent so this is totally for real.
Search Engine Optimization for Dummies is the first book I've read on the SEO subject and it does not disappoint.
I recommend this book to anyone with a basic knowledge of HTML. (Ian Lloyd's book, Build Your Own Web Site The Right Way - 2nd edition, is a fantastic book for anyone new to HTML and CSS.)
From the SEO beginner's, small business owner's, and budding Web designer's perspective, the book contains everything you need to know about search engine optimization.
Peter Kent's book is well written, easy to understand, full of examples and step-by-step tutorials.
After reading Search Engine Optimization for Dummies, you will (in addition to other valuable information) know how to:
* Choose keywords, perform keyword analysis and place keywords on your pages.
* Avoid things search engines hate - such as invisible navigation systems.
* Use SEO tricks successfully.
* Create or obtain content for your Web site.
* Market locally.
* Add your site to the indexes and directories.
* Market your products through shopping directories and retailers.
* Create links search engines like.
* Improve videos from the SEO perspective.
* Figure out if you've been penalized by Google and what to do about it.
I recommend this book to anyone new to SEO. It is worth every penny.
During this age of " Search Fights " between Google, MSN and Yahoo. There have many search engines are growing up and also created many events and expo to gain the market shares; especially of " searchenginewatch.com and Related events! " May be, you need to know and learn more profiles from Looksmart/Wisenut/Zeal, Lycos/Hotbot, Findwhat, Kanoodle, Enhance (ah-ha), ePilot, Searchfeed, Xuppa, Search123, Brainfox, Fitness.com, Searchboss, Lookbus, eSpotting, Mirago, Goclick, Issifind, Issihk, 7search, bCentral, Bidclix, Blowsearch, myGeek, Business.com, Engine54, Exactseek, iqseek, ixQuick, Mamma, Pageseeker, Searchking, Splut, Topix.net, Turbo10, Whatuseek and etc...
All above PPC or P4P engines can help your company to reach 95% of the search engines coverage, and also can save the costs.
How to setup your own SEO program is the amazing way to save costs and gain the highest ROI ! It is Return Over Investment !
Search Engines marketing is the best way for our business development on any models of e-Business.
When you are thinking of global, you need to learn hire search engines in Local!
A quick comment about Ethan's review (the first). Ethan's search-engine rank began rising within two days. I just want to explain that while this sometimes does happen, it's not the norm! I've also had pages rise this quickly in Google, as have many other site owners. But we were very lucky (of course, you have to "make" your own luck to some degree).
Often (usually?), though, Search Engine Optimization (SEO) is more difficult, so I don't want everyone thinking my book is full of magic spells. I explain what it takes, and some readers will be in the happy situation of seeing almost instant results, but for many it will mean more work.
I've been writing computer books quite some time; I may well have written more books about the Internet than any other author on this (or perhaps any other) planet. I wrote the Complete Idiot's Guide to the Internet, the widely reviewed and praised Poor Richard's Web Site, and many others. Over the years I think I've learned how to break down a subject into its composite pieces, then feed them to the reader in a way that makes the subject understandable.
This is an unusual subject, though! The companies that own the search engines don't want anyone to know exactly how their systems work, and as a result there's a huge amount of conjecture and guesswork in this area ... and some of it's just plain wrong. So in this book my job was not only to explain a subject in simple terms, but to try to cut through the nonsense.
I'll occasionally be adding updates and notes to my site, SearchEngineBulletin.com, so please visit. I hope you enjoy the book!
This book is appropriate for geeks and non-geeks. If you don't know much about building web pages, this will help you talk to your geeks. If you do know how to write HTML, it will give you the publicity and marking information you need to turn your finely crafted pages into ones that are actually seen by the people who want them!
I recommend this book to anyone who has a web site that isn't ranked at the top of all the search engines.
Most recent customer reviews
Pretty basic stuff. Logic and common wed design sense will get you where you need to go. This is essentially a book on how to get best google rankings. Read morePublished 17 months ago by Das Spaz
This book really gives you all what you need to know on SEO. Easy to read and understand. Loved it ~~Published on Dec 18 2009 by Pasqualina Mucci
So much of SEO went over my head - my eyes would glaze over and I would just nod my head when one of my colleagues started talking about it. Read morePublished on Nov. 18 2007 by Pam Ivey
Clear concise explanations (and extrapolations) on how the big search engines work. Mr Kent explains what you NEED to know in language that's easily followed, providing enough... Read morePublished on Oct. 24 2006 by Everyday Mom
Search Engine Optimization for Dummies is surely the best text of its kind! It is a very useful book that has proven to be extraordinarily helpful to a business promoting its first... Read morePublished on June 30 2004 by Joe Dee
ATTENTION: You MUST read "Search Engine Optimization for Dummies!" This book helps you break through all of the nonsense, hype and myths about search engine optimization! Read morePublished on June 15 2004
In spite of my being a relative novice in the world of computers, websites, et al, because the layout, breakdown, and writing style are consistently logical and clear, I was able... Read morePublished on June 7 2004 by John Palethorpe
I recently finished reading this book and found it very helpful. Peter Kent clarifies what search engines like and don't like and what you need to do to get high rankings. Read morePublished on June 4 2004 by Deb Montagne
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