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Search Engine Optimization For Dummies
 
 
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Search Engine Optimization For Dummies [Paperback]

Peter Kent (Author)
4.9 out of 5 stars  See all reviews (15 customer reviews)

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Search Engine Optimization For Dummies Search Engine Optimization For Dummies 4.9 out of 5 stars (15)
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"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

Book Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

  • Gain greater visibility for your site
  • Advance your position in the rankings
  • Avoid techniques that cause search engines to bump your site to the end of the list
  • Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

  • Become familiar with search engines and search directories and find out which keywords work
  • Build your site with techniques that search engines like and avoid the ones they don’t
  • Register your site with the top search systems and get it listed in directories
  • Find out why links are important and see how to get other sites to link to yours
  • Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
  • Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

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Customer Reviews

15 Reviews
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4.9 out of 5 stars (15 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful
5.0 out of 5 stars I thought I knew it all...., Jun 26 2004
By 
David Saunders "SEO Pop Star" (Plymouth, Devon UK) - See all my reviews
(REAL NAME)   
This review is from: Search Engine Optimization For Dummies (Paperback)
I've been a Search Engine Marketer since 1999 and really thought I knew it all. I learned a few new tricks from just one page :) It's a little bit of an understatement to have this book under "...for Dummies" but the book did start off with the simple stuff.

Great read/reference book and well worth it. If you learn just one thing then this book (you will) will have paid for itself over and over again.

I don't know Mr. Kent so this is totally for real.

Buy it...

David

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5.0 out of 5 stars A Dummy No More!, Sep 22 2011
This review is from: Search Engine Optimization For Dummies (Paperback)
The SEO bible you've been looking for!

Search Engine Optimization for Dummies is the first book I've read on the SEO subject and it does not disappoint.
I recommend this book to anyone with a basic knowledge of HTML. (Ian Lloyd's book, Build Your Own Web Site The Right Way - 2nd edition, is a fantastic book for anyone new to HTML and CSS.)

From the SEO beginner's, small business owner's, and budding Web designer's perspective, the book contains everything you need to know about search engine optimization.
Peter Kent's book is well written, easy to understand, full of examples and step-by-step tutorials.

After reading Search Engine Optimization for Dummies, you will (in addition to other valuable information) know how to:

* Choose keywords, perform keyword analysis and place keywords on your pages.
* Avoid things search engines hate - such as invisible navigation systems.
* Use SEO tricks successfully.
* Create or obtain content for your Web site.
* Market locally.
* Add your site to the indexes and directories.
* Market your products through shopping directories and retailers.
* Create links search engines like.
* Improve videos from the SEO perspective.
* Figure out if you've been penalized by Google and what to do about it.

I recommend this book to anyone new to SEO. It is worth every penny.
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5.0 out of 5 stars GREAT BOOK !!!, Dec 18 2009
By 
Pasqualina Mucci (SAINT-LEONARD, QUEBEC Canada) - See all my reviews
(REAL NAME)   
This review is from: Search Engine Optimization For Dummies (Paperback)
This book really gives you all what you need to know on SEO. Easy to read and understand. Loved it ~~
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