- Paperback: 384 pages
- Publisher: Sybex; 2 edition (Mar 28 2008)
- Language: English
- ISBN-10: 0470226641
- ISBN-13: 978-0470226643
- Product Dimensions: 23.3 x 18.9 x 2.1 cm
- Shipping Weight: 581 g
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
#122,904 in Books (See Top 100 in Books)
- #53 in Books > Computers & Internet > Home Computing > Internet > Online Searching
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
From the Back Cover
Put Your Website in the Spotlight
A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Cut through the trendy jargon to find the "Eternal Truths" of SEO
Discover the right keywords using the latest research tools and your own gut check
Get to know your stats and the free stat-collector, Google Analytics
Optimize your site for search engines and your site visitors so you can be found, then make the sale
Use the social web to help you reach your business goals, even if you're not a social networking butterfly
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day
"This book offers a systematic, commonsense approach to the art and science of SEO."
—Chris Sherman, SearchEngineWatch.com
"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."
—P.J. Fusco, ClickZ Magazine columnist
"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
—Joe Dolson, inter:digital strategies
"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
—Harvey Ramer, marketing designer and blogger, Design Delineations
Inside This Book
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Most helpful customer reviews
2 of 3 people found the following review helpful
5.0 out of 5 stars
Excellent resourceful book,
By
This review is from: Search Engine Optimization: An Hour a Day (Paperback)
This is an excellent resourceful book for Search Engine Optimization (SEO). The focus of the book is more on the project side of SEO than technicality. I highly recommend this book to anyone interested in learning SEO.
1 of 2 people found the following review helpful
4.0 out of 5 stars
for book for newbie and pros,
By
This review is from: Search Engine Optimization: An Hour a Day (Paperback)
The books covers all aspect of SEO whether you're just getting starting with your web project or working in a corporate company, you will find this book helpful. The steps outlined in the book are easy to follow and the author follows the standard practice of SEO out there such as "conversion".Great book!!! strongly recommend it for any web project you embark on
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.4 out of 5 stars (14 customer reviews) 9 of 9 people found the following review helpful
5.0 out of 5 stars
A truly great book!,
By Dr Bruce Hoag "Bruce" - Published on Amazon.com
This review is from: Search Engine Optimization: An Hour a Day (Paperback)
Search Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so.The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical. Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan. The Plan itself covers three months and includes a systematic method for accomplishing the most important optimization tasks in the first instance, and then establishing the habit of checking them regularly thereafter. At the rate of one hour per day, the average reader should be able to implement the entire program in four months, which is the intent of the book. Those who are more experienced at SEO may be able to complete the program in less time. Four months may seem like a long time, but as I said at the beginning, it is complicated. There is much to remember; and because the Internet doesn't stand still, neither can the SEO process. Although there were a couple of URLs that no longer worked, the authors responded promptly to my e-mail asking for their assistance after I pointed this out to them. On a final note, I need to say that I couldn't disagree more with the reviewer who thought the book was "poorly organized." Quite to the contrary, it is well organized and well-thought out. I warmly commend it to all who want to increase their Web presence. Bruce Hoag, PhD Co-author Managing Value-based Organizations: It's Not What You Think (New Horizons in Management Series) http://www.p-advantage.com 6 of 6 people found the following review helpful
5.0 out of 5 stars
Accessible and Comprehensive,
By R. Miller - Published on Amazon.com
This review is from: Search Engine Optimization: An Hour a Day (Paperback)
These experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no means do they avoid important facts. A week by week plan makes SEO happen before you know it and gets the reader into the groove of sticking with it. Obviously, the authors have worked in a variety of situations and offer witty and creative solutions.
5 of 5 people found the following review helpful
4.0 out of 5 stars
Good reference book,
By S. Dhaliwal - Published on Amazon.com
This review is from: Search Engine Optimization: An Hour a Day (Paperback)
As a beginner in SEO, this a great book to start with because it compiles everything and starts with the basics. There's a lot of blogs out there to supplement your education with but start with this book and then expand and enchance your knowledge with internet blogs. Can't go wrong with this book!
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