Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
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From the Back Cover
Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. Searchenginesbook --This text refers to an alternate Paperback edition.
About the Author
Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.
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Customer Reviews
Most helpful customer reviews
By Joanne
Format:Paperback|Amazon Verified Purchase
Not even halfway through this book and already my sites are getting more visitors. Now I understand why certain changes didn't work out. Worth reading before "updating" your site.
Format:Paperback
The field of Internet marketing is really coming into its own.
There is a science behind designing websites that achieve top rankings in the search engines.
I've found one book that is easy to read, easy to implement, and extremely well researched.
Search Engine Visibility by Shari Thurow is the benchmark by which all other guides are measured.
If you have a website and expect anyone to find it, you should get this book.
I highly recommend it to all of my subscribers and Yellow Pages advertising clients. It helps the people you're trying to find get to your web site.
The author and I have both been speakers at Search Engine Strategies conferences, and she consistently draws the largest crowds. She puts the highest levels of search engine marketing ethics into everything she does.
Format:Paperback
After having read the book "Search Engine Optimization" back in 2002, I hadn't run into anything as useful and concise to help with the SEO (Search Engine Optimization, in case you're wondering) functions. The beauty of the book by this long time consolidated Web Marketer is that it is general while still being extremely useful. True, it doesn't focus on Google, but I think that is precisely its biggest strength, because there's life beyond Google.
As much as we'd like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve... specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution.
All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.
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Go to Amazon.com to see all 38 reviews
3.7 out of 5 stars
Most recent customer reviews
1.0 out of 5 stars
Doesn't talk about google - waste of money
I run a web site that gets quite a bit of traffic (#270,000 in the world according to Alexa), and I know a little something about how google works. Read more
Published on Jan 6 2004 by A Customer
5.0 out of 5 stars
Re: Very Nice SEO Book
I am a Search Engine Consultant myself and I got to know about this book from the SEO Conference Handbook. Read more
Published on Dec 28 2003 by Nakul Goyal
5.0 out of 5 stars
An excellent starter into the whole SEO world
For those of us who are drawn to the subject of Web Site Marketing, and in particular Search Engine Optomization (SEO) I find it difficult to fault this book. Read more
Published on Dec 6 2003 by Mike Druttman
4.0 out of 5 stars
solid information
This book does not work on the specific details of algorithms. If it did, it would be quickly outdated. Instead, this book is based on the fundamental concepts of the web. Read more
Published on Oct 27 2003 by A. M Wall
5.0 out of 5 stars
Best SEO book for beginners
Those who have written that this book is misleading etc are seeing things too much from their own point of view. Read more
Published on Sep 23 2003 by Rick Bateman
1.0 out of 5 stars
Would I bring this teacher an apple?
The answer is NO. I bought this book because of good reviews and wasted my money. The teaching in this book is either lacking or the author assumes that you already know... Read more
Published on Aug 3 2003 by Gerburg Frick
4.0 out of 5 stars
You need this book
A friend of mine recommended this book, and I am glad that he did. I have seen results in getting better search engine rankings on Google using the information in this... Read more
Published on July 30 2003 by "webgeekinc"
1.0 out of 5 stars
Mostly Fluff -- Little Depth
I agree with the guy who said that the book is mostly her opinion on what makes good designs.
There is very little actual SEO information and what can be found is very basic in... Read more
Published on Jun 12 2003
5.0 out of 5 stars
A MUST HAVE if you are thinking of creating a website.
I urge you to get this book BEFORE you have your website built. I have a gift website and this book helped me tremendously. I only wish I had found it before designed my site. Read more
Published on Jun 9 2003
1.0 out of 5 stars
Misleading title...View the book first before buying!
70% of the chapters in Shari Thurow's book address her own personal view of what Web design should be. Read more
Published on May 4 2003
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