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Search Engine Visibility (2nd Edition) [Paperback]

Shari Thurow
4.0 out of 5 stars  See all reviews (24 customer reviews)
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Book Description

Aug. 29 2007 0321503244 978-0321503244 2
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.

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From the Back Cover

Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. Searchenginesbook --This text refers to an alternate Paperback edition.

About the Author

Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
5.0 out of 5 stars There's life beyond Google Jan. 22 2004
After having read the book "Search Engine Optimization" back in 2002, I hadn't run into anything as useful and concise to help with the SEO (Search Engine Optimization, in case you're wondering) functions. The beauty of the book by this long time consolidated Web Marketer is that it is general while still being extremely useful. True, it doesn't focus on Google, but I think that is precisely its biggest strength, because there's life beyond Google.
As much as we'd like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve... specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution.
All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.
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1.0 out of 5 stars Mostly Fluff -- Little Depth June 12 2003
By A Customer
I agree with the guy who said that the book is mostly her opinion on what makes good designs.
There is very little actual SEO information and what can be found is very basic in nature. You can find much more information from free websites.
There is also an excessive amount of fluff. For instance she spends an entire page explaining what a URL is. Maybe she thought her target audience was the Internet ignorant.
She also contradicts herself sometimes. For instance she uses the example of a site called "TranquiliTeas" and says that it would be unethical to separate the run-on just to increase keyword density because that is not the true site name. One inch down on the page she then advocates leaving off ".Inc" for this exactly purpose. (actually she claims that its because people don't search for "Inc." but of course people don't search for "TranquiliTeas" either). In any case you're doing the same thing, changing the actual company name to increase relevance. Depending on which part of the page you're reading its either spam or good practice.
Of course if you want my opinion the correct advice would be to plan for promotion before you form your business, and so when naming your business include a space between your keywords. So in other words, don't name your site "CarParts" name it "Car Parts." Problem solved.
My recommendation? Don't buy it, but if you must have it find it at a library (if possible). It'll only take a day or so to get the few bits of useful info out of the book.
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By A Customer
70% of the chapters in Shari Thurow's book address her own personal view of what Web design should be. The example she sights of what Web design should be, look like the ones I saw when the Web first started out. In her view, the Web is nothing more than a fancy version of a database system, completely missing point what makes the Web "the Web". I felt I was reading a Jacob Nielson book (another self proclaimed dubious Web guru). I was looking for a behind the scenes look of what makes search engines tick, in order to position my Web site better. Well all I got was a disappointing basic intro to search engines. The material was utterly rudimentary, and did not provide any new insights for me that might seem useful in positioning my site. It more her personal opinions than fact with a lecture about what we should do to ease the search engine administrator's work, rather than how we can edge out the competition. Overall, I was very disappointed, as the titled seemed so promising. I am still hoping for someone to write a book on this subject, as it is a one of great importance in today's WWW....
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This book puts search engine optimization in perspective. If you've been looking at the web sites of search engine optimization firms and not been able to figure out what it is they do, this book will clue you in as to what you should expect to hear from a reputable company. It may also be an eye opener if you think attaining top rankings in the main search results on engines like Google is as simple as breaking out the checkbook and paying some company to "do optimization" without making any changes to your website (though there are some companies that can pull this off for surprisingly long periods of time).
Search Engine Visibility is the first book I've ever seen that acknowledges search engine optimization does not exist in a vacuum separate from the business or philanthropic goals of a website. Search engine optimization should be an integral part of the planning and design stages of any website. It's refreshing to see a publication that emphasizes this.
This book will help you understand what you can do to increase search engine referrals and further your business goals without spamming the engines. [Though if you take everything in this book literally you may be scared that if you put a few words in your meta tags that don't appear in the copy of your page Google will ban your site - that's just not going to happen, but you do put your site at risk if you resort to some of the other Spam tactics mentioned in the book]
You'll learn best practices in:
* Keyword research and selection
* Site design and layout
* Designing search engine friendly navigation systems
* Crafting keyword (and user!
Read more ›
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Most recent customer reviews
4.0 out of 5 stars Visibility
Not even halfway through this book and already my sites are getting more visitors. Now I understand why certain changes didn't work out. Worth reading before "updating" your site.
Published on March 12 2009 by Joanne
5.0 out of 5 stars Yellow Pages Commando Recommendation
The field of Internet marketing is really coming into its own.
There is a science behind designing websites that achieve top rankings in the search engines. Read more
Published on April 26 2004 by Richard L. Larkin
1.0 out of 5 stars Doesn't talk about google - waste of money
I run a web site that gets quite a bit of traffic (#270,000 in the world according to Alexa), and I know a little something about how google works. Read more
Published on Jan. 5 2004 by A Customer
5.0 out of 5 stars Re: Very Nice SEO Book
I am a Search Engine Consultant myself and I got to know about this book from the SEO Conference Handbook. Read more
Published on Dec 28 2003 by Nakul Goyal
5.0 out of 5 stars An excellent starter into the whole SEO world
For those of us who are drawn to the subject of Web Site Marketing, and in particular Search Engine Optomization (SEO) I find it difficult to fault this book. Read more
Published on Dec 6 2003 by Mike Druttman
4.0 out of 5 stars solid information
This book does not work on the specific details of algorithms. If it did, it would be quickly outdated. Instead, this book is based on the fundamental concepts of the web. Read more
Published on Oct. 27 2003 by A. M Wall
5.0 out of 5 stars Best SEO book for beginners
Those who have written that this book is misleading etc are seeing things too much from their own point of view. Read more
Published on Sept. 23 2003 by Rick Bateman
1.0 out of 5 stars Would I bring this teacher an apple?
The answer is NO. I bought this book because of good reviews and wasted my money. The teaching in this book is either lacking or the author assumes that you already know... Read more
Published on Aug. 3 2003 by Gerburg Frick
4.0 out of 5 stars You need this book
A friend of mine recommended this book, and I am glad that he did. I have seen results in getting better search engine rankings on Google using the information in this book. Read more
Published on July 30 2003 by "webgeekinc"
5.0 out of 5 stars A MUST HAVE if you are thinking of creating a website.
I urge you to get this book BEFORE you have your website built. I have a gift website and this book helped me tremendously. I only wish I had found it before designed my site. Read more
Published on June 9 2003
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