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Search Engine Visibility (2nd Edition) [Paperback]

Shari Thurow
4.0 out of 5 stars  See all reviews (24 customer reviews)
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Book Description

Aug. 29 2007 0321503244 978-0321503244 2
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.

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From the Back Cover

Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. Searchenginesbook --This text refers to an alternate Paperback edition.

About the Author

Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
4.0 out of 5 stars Visibility March 12 2009
By Joanne
Format:Paperback|Verified Purchase
Not even halfway through this book and already my sites are getting more visitors. Now I understand why certain changes didn't work out. Worth reading before "updating" your site.
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5.0 out of 5 stars Yellow Pages Commando Recommendation April 26 2004
The field of Internet marketing is really coming into its own.
There is a science behind designing websites that achieve top rankings in the search engines.
I've found one book that is easy to read, easy to implement, and extremely well researched.
Search Engine Visibility by Shari Thurow is the benchmark by which all other guides are measured.
If you have a website and expect anyone to find it, you should get this book.
I highly recommend it to all of my subscribers and Yellow Pages advertising clients. It helps the people you're trying to find get to your web site.
The author and I have both been speakers at Search Engine Strategies conferences, and she consistently draws the largest crowds. She puts the highest levels of search engine marketing ethics into everything she does.
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5.0 out of 5 stars There's life beyond Google Jan. 22 2004
After having read the book "Search Engine Optimization" back in 2002, I hadn't run into anything as useful and concise to help with the SEO (Search Engine Optimization, in case you're wondering) functions. The beauty of the book by this long time consolidated Web Marketer is that it is general while still being extremely useful. True, it doesn't focus on Google, but I think that is precisely its biggest strength, because there's life beyond Google.
As much as we'd like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve... specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution.
All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.
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1.0 out of 5 stars Doesn't talk about google - waste of money Jan. 5 2004
I run a web site that gets quite a bit of traffic (#270,000 in the world according to Alexa), and I know a little something about how google works. The problem with this book is that it doesn't talk about google. At all. A search engine visibility book that doesn't specifically get in depth on google. Look people, NO OTHER SEARCH ENGINE BESIDES GOOGLE MATTERS. OK? Thinking otherwise is "so 1997", :-) If you have a web site you know what I'm talking about. Look at your server logs. Plain as day. Google won. 87% of my search engine traffic comes from google. 11% more from Yahoo, using google's results. The numbers are real.
Anyway, why would you want a book with outdated information? For thirty bucks no less. Get something good like google hacks, and a copy of learning perl. Then you might really get somewhere. Google hacks has an AWESOME section on getting good search engine rankings. Best I've ever read in fact.
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5.0 out of 5 stars Re: Very Nice SEO Book Dec 28 2003
I am a Search Engine Consultant myself and I got to know about this book from the SEO Conference Handbook. It was nice to see this book recommended by them and I immediately got on the web, purchased it and soon after it was delivered to me, I read it all and I must say this is value for money for all those who want an insight into SEO.
Get this book and start reading and drop a thanks note to the author. Good work. You can reach me at [...] if you need any more info about me or about this book.
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5.0 out of 5 stars An excellent starter into the whole SEO world Dec 6 2003
For those of us who are drawn to the subject of Web Site Marketing, and in particular Search Engine Optomization (SEO) I find it difficult to fault this book. It's written in an easy, understandable style and takes you methodically through the subjects, from simple to more complex. Part 1 (Before You Build) is particularly helpful in presenting a 'top down' view which helps you to get your bearings before launching into the 'meat' of the book. How often has an expert explained something to you that he/she thought was simple and you found difficult? Shari does not fall into that trap. I also greatly appreciated her overall message that ethics and openness play an important part in this SEO game - despite what all the tricksters would have you believe! It has certainly got me started on the right road into SEO.
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4.0 out of 5 stars solid information Oct. 27 2003
This book does not work on the specific details of algorithms. If it did, it would be quickly outdated. Instead, this book is based on the fundamental concepts of the web. As search engines get more advanced, they will be more able to emulate the end user.
This book is simple and straightforward. Another positive part of this book is that it overlaps other issues a little to help you understand that there is more to a website than search engine marketing.
This book does not cover in detail some of the wordarounds for dynamic website configurations. Other than that its a good book. I believe those intersted in dynamic workarounds were not the target audience for this book anyway.
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5.0 out of 5 stars Best SEO book for beginners Sept. 23 2003
Those who have written that this book is misleading etc are seeing things too much from their own point of view. To be honest, there was nothing in this book I did not already know. But how long had it taken me to learn all that knowledge? I think the author has done a great job of producing a comprehensive product that will take a person who wants to learn SEO from knowing nothing to the point were they know the basics. And the basics are really what counts in this business. I am employed full time as a Search Engine Optimization Specialist by a multi-million dollar company and no, this book is not for SEO professionals but it is definately the best book for beginners and the small office/home office crowd (and there are quite a few of them).
This book is enough for small business owners but if you want to progress as a professional after mastering this book then I recommend "Web Metrics: Proven Methods for Measuring Web Site Success" by Jim Sterne.
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