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Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. Searchenginesbook --This text refers to an alternate Paperback edition.
Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.
Not even halfway through this book and already my sites are getting more visitors. Now I understand why certain changes didn't work out. Worth reading before "updating" your site.Published on March 12 2009 by Joanne
The field of Internet marketing is really coming into its own.
There is a science behind designing websites that achieve top rankings in the search engines. Read more
I run a web site that gets quite a bit of traffic (#270,000 in the world according to Alexa), and I know a little something about how google works. Read morePublished on Jan. 5 2004 by A Customer
I am a Search Engine Consultant myself and I got to know about this book from the SEO Conference Handbook. Read morePublished on Dec 28 2003 by Nakul Goyal
For those of us who are drawn to the subject of Web Site Marketing, and in particular Search Engine Optomization (SEO) I find it difficult to fault this book. Read morePublished on Dec 6 2003 by Mike Druttman
This book does not work on the specific details of algorithms. If it did, it would be quickly outdated. Instead, this book is based on the fundamental concepts of the web. Read morePublished on Oct. 27 2003 by A Wall
Those who have written that this book is misleading etc are seeing things too much from their own point of view. Read morePublished on Sept. 23 2003 by Rick Bateman
The answer is NO. I bought this book because of good reviews and wasted my money. The teaching in this book is either lacking or the author assumes that you already know... Read morePublished on Aug. 3 2003 by Gerburg Frick
A friend of mine recommended this book, and I am glad that he did. I have seen results in getting better search engine rankings on Google using the information in this book. Read morePublished on July 30 2003