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Search Engine Visibility
 
 

Search Engine Visibility [Paperback]

Shari Thurow
4.0 out of 5 stars  See all reviews (24 customer reviews)
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Paperback, Jan 9 2003 CDN $25.83  
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Book Description

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest

From the Back Cover

Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. Searchenginesbook


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

24 Reviews
5 star:
 (14)
4 star:
 (4)
3 star:
 (1)
2 star:
 (1)
1 star:
 (4)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (24 customer reviews)
 
 
 
 
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4.0 out of 5 stars Visibility, Mar 12 2009
Not even halfway through this book and already my sites are getting more visitors. Now I understand why certain changes didn't work out. Worth reading before "updating" your site.
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5.0 out of 5 stars Yellow Pages Commando Recommendation, April 26 2004
By 
Richard L. Larkin "YPcommando" (Chicago, IL USA) - See all my reviews
(REAL NAME)   
This review is from: Search Engine Visibility (Paperback)
The field of Internet marketing is really coming into its own.

There is a science behind designing websites that achieve top rankings in the search engines.

I've found one book that is easy to read, easy to implement, and extremely well researched.

Search Engine Visibility by Shari Thurow is the benchmark by which all other guides are measured.

If you have a website and expect anyone to find it, you should get this book.

I highly recommend it to all of my subscribers and Yellow Pages advertising clients. It helps the people you're trying to find get to your web site.

The author and I have both been speakers at Search Engine Strategies conferences, and she consistently draws the largest crowds. She puts the highest levels of search engine marketing ethics into everything she does.

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5.0 out of 5 stars There's life beyond Google, Jan 23 2004
This review is from: Search Engine Visibility (Paperback)
After having read the book "Search Engine Optimization" back in 2002, I hadn't run into anything as useful and concise to help with the SEO (Search Engine Optimization, in case you're wondering) functions. The beauty of the book by this long time consolidated Web Marketer is that it is general while still being extremely useful. True, it doesn't focus on Google, but I think that is precisely its biggest strength, because there's life beyond Google.

As much as we'd like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve... specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution.

All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.

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