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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Hardcover)

by John Battelle (Author)

5.0 out of 5 stars See all reviews (1 customer review)

Price:	CDN$ 36.00 & eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details
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Product Details

Hardcover: 320 pages
Publisher: Portfolio; 1 edition (Sep 13 2005)
Language: English
ISBN-10: 1591840880
ISBN-13: 978-1591840886
Product Dimensions: 23.1 x 16 x 3.6 cm
Shipping Weight: 499 g

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.ca Sales Rank: #78,594 in Books (See Bestsellers in Books)

Popular in these categories:

#15 in	Books > Computers & Internet > Microsoft > Web Browsers
#24 in	Books > Computers & Internet > Home Computing > Internet > Web Browsers
#37 in	Books > Computers & Internet > Home Computing > Internet > Online Searching

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Product Description

From Publishers Weekly

Rather than write a book strictly about the rise of Google as a business, technology journalist Battelle targets his research on the concept of Internet search, beginning the book with a discussion of an abstract idea he terms the "Database of Intentions," defined as the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture. Though most of the book is devoted to the search engine giant (which Battelle reports corners 51 percent of the search engine market), the author also includes chapters on "Search, Before Google" and the "Who, What, Where, Why, When. And How (much)" of search. Battelle is at his best when describing the creation of Google, especially through the yin-yang personalities of its founders, Larry Page and Sergey Brin, and in describing the company's culture. Though Battelle's descriptions of Internet search technology can get too technical for readers without a computer science background, the book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Battelle, entrepreneur, writer, and academic, explores the concept of search, one of the Internet's first useful services, which adopted an actual business model in banner advertising. This also is a book about the fabulous success of Google, which is at the core of Battelle's research, but the book is broader in scope than one company's story. We learn that the impact of search on our culture is extraordinary--it could bring together the convergence of television and personal computers and it could lead to the creation of artificial intelligence. The author opens up our perspective on the enormity of search and society's collective click stream, the product of our online lives as played out across Internet sites and private machines with e-mails recorded and preserved, and although losing some privacy, we seek convenience, service, and power. Battelle sees the search engines of the future as intelligent agents and reference librarians holding all of human knowledge. This is an excellent, thought-provoking book. Mary Whaley
Copyright © American Library Association. All rights reserved

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5.0 out of 5 stars A must for every marketer, Feb 10 2008

By	Pierre Lapointe "www.maclap.biz" (Vancouver, BC) - See all my reviews (TOP 1000 REVIEWER) (REAL NAME)

Starting with the fascinating concept of the Database of Intentions introduced in Chapter 1, the book kept my attention. This is a well told story of the development of the Internet search industry. The book documents in a journalistic fashion that is very enjoyable to read, the convergence of academic research and business thinking around the problem of searching an exponentially expanding internet. Inevitably the story of Google is at the center of the book but Batelle covers well the known and unknown pioneers of search. He also shows that despite Googles dominance, the search for the perfect search function is far from over. The book puts in perspective how all marketers must now think in terms of consumer intent when designing their web properties or SEO strategies.

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