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Merrill R. (Rick) Chapman is the author of the first edition of this book. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's US Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.
The author describes his experience and observations around famous failures in software industry. The language is very entertaining. Read morePublished on June 2 2004
It was great to get to hear both some clarifications of urban legend and some reflection on what was messed up by people in the industry. Read morePublished on May 3 2004 by Lars Bergstrom
This book IS timely. The DotCom busts were easy to analyze, even at the time (D'uh!) - no brick and mortar, no estute business plans, just vapor, b.s. Read morePublished on April 1 2004 by Steve Frock
When I picked up this book, I expected it to have more depth of recent dot-com busts than about software companies that tanked years ago. Read morePublished on March 29 2004 by Antonio A. Rodriguez
Chapman offers a caustic and often hilarious first-person Silicon Valley memoir with a biased point of view: stupid is as stupid does. Read morePublished on March 8 2004 by WordScarred
This is one of the best books I've read about what's gone wrong with the high-tech industry. Chapman has the answers, told through stories that are witty, and yet provide useful... Read morePublished on Feb. 24 2004 by Dan Speers
One of the most enjoyable books I have read regarding the business of high tech. Reading some of the previous reviews, I guess not everyone agrees. Read morePublished on Feb. 23 2004
I bought this book after it was recommended to me by a friend who I'd worked with at Novell during the period that Merril Chapman describes, during the 90s when Microsoft was... Read morePublished on Feb. 2 2004 by Dave Z