Secrets of power marketing: Amazon.ca: Peter Urs Bender: Books

Tag this product

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

6 Reviews

5 star:		(6)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (6 customer reviews)

Share your thoughts with other customers:

Create your own review

Most helpful customer reviews

5.0 out of 5 stars Concise, comprehensive, terrific, Oct 26 2006

By

Creatrix in Canada "creatrix1" (B.C.) - See all my reviews

This review is from: Secrets of Power Marketing (Paperback)

I've read just about every marketing manual available, since we own a 2-person business and need to stay competitive without spending a fortune. This is the best of all of them. Every nugget of information that I've found buried in other books, online and through business contacts has been assembled here. There's common-sense advice as well as some frankly brilliant ideas. I started making notes and ended up with a notebook full of tips. There are gems on every page. It's a must-have addition to any business library.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

5.0 out of 5 stars Great practical aspects for every marketer, Mar 4 2002

By

Prasant Das (Bhubaneswar,india) - See all my reviews

This review is from: Secrets of power marketing (Paperback)

Great practical aspects for every marketer.Be fresh or a pro.After the knowledge about diferent theoritical aspects of marketing and even if you have some experience in practical field ,this book is a great help to fine tune you.This book gives you a wholesome idea how a marketer should be.

Read it to fine tune your marketing and personal skills

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

5.0 out of 5 stars great book for small firm starting up, or regenerating, July 6 2001

By

John C. Dunbar (Sugar Land, TX United States) - See all my reviews
(REAL NAME)

This review is from: Secrets of power marketing (Paperback)

This is a gem of a book. It covers alot of material (maybe too much) and yet it is a relatively small book. I liked the book for its comprehensive coverage and links to entrepreneurship as a personal mission... as well as marketing.

The authors are Canadian and I'd like to say that their nationality interfered with the topics or slant of the book... but it didn't. In fact, I was pleasantly surprised that this Swiss-banking immigrant (Bender) and this successful radio broadcaster (Torok) in Canada really had their feet on the ground. They offered lots of practical marketing and strategic advice.

I would suggest that there are two major parts to this book. The first 1/6 of the book describes their concept of delivering value, tieing your products/services to personal values, and your vision/mission statements, etc. I thought this was truly great and apparently some of it flows from Peter Urs Bender's other book: Leadership from Within. I see that it is favorably reviewed here at Amazon and I will order it right away (forthwith in Canadian?).

The remaining 5/6's of the book is an encyclopedic account of marketing techniques that you can (and should) apply for your business. The target market for this book is a firm of 1 to 30 employees... a small firm. This book would also do well for an individual working for a big company, as it tells you how to market yourself to become more valuable.

There's a ton of good ideas here. You won't go wanting of things to implement. There are new ideas that you won't see elsewhere.

For example, they speak about the need to write articles to establish your expertise. They then go on to list many different kinds of articles you can write. Under this section, one sub-topic was Tips Sheets. There they listed about 10 different kinds of tip sheets you could write. I knew about writing articles and tip sheets, but they provided excellent lead ideas to get me going. There were many other such new things in their book that greatly extended the topics I was already familiar with.

Because it was encyclopedic in coverage, I was worried that it would repeat alot of what I already knew. But, instead I learned a lot of new ideas that I can implement. Overall, I highly recommend this book for any small business owner, or marketing chief... or any individual who wants to shine and promote himself within a corporation.

Now if we could just figure out some way to get these good business thinkers out of the cold socialist northern territories! I found the book in a Vancouver bookstore and have never seen it in the U.S.

John Dunbar

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

Share your thoughts with other customers: Create your own review

› See all 6 customer reviews on Amazon.ca

Want to see more reviews on this item?

› Go to Amazon.com to see all 6 reviews 5.0 out of 5 stars

Most recent customer reviews

5.0 out of 5 stars From A to Z - A Comprehensive Look at Branding YOU
This book is an excellent one-stop source for developing your own unique "brand." It covers the obvious and not-so-obvious things to consider as you differentiate... Read more

Published on Mar 24 2001 by Kristin J. Arnold

5.0 out of 5 stars Secrets of Power Marketing
The unique marketing ideas and concepts shared in this book are real winners! I can't wait to put many of these great ideas into action.