With every new project, design must communicate. Creative professionals recognise that graphic design is a valuable asset in the business world. In today's rapidly evolving technology landscape, sending messages and making impressions has never been more important, or more challenging. This book presents examples of innovative, creative design that succeeds in this ever-changing environment. Hundreds of examples of Supon Design Group's best work are included - ranging from print to new media and logos to packaging - with an accompanying caption that describes each one. In addition, extensive case studies investigate the design process, offering in-depth discussion of each client's journey from problem to solution. Analysis of various industries is also provided, giving a full understanding of the varied contexts in which graphic design can operate. A perfect resource for large design firms or beginning design students, See Design, Hear Design, Speak Design inspires and educates with visual metaphor that are indeed seen, heard and spoken.
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About the Author
From its modest beginnings in 1998, Supon Design Group has established itself as one of the most recognized and respected studios in the US. In 13 years, it has grown from a one-person, minority-owned graphics studio into an international business. From developing strategic marketing programs to creating eye-catching visuals, the studio combines cutting-edge technology with traditional creativity to meet the needs of its diverse client base.
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