There are a number of good reviews on this book, but I feel like they are good reviews on the distribution (I got it in time for class!) and not on the book itself.
Arthur Berger's book is rambling and difficult to follow. For example, in chapter one, Berger takes aim at discussing the concept of "seeing" and how it is actually a psychological process rather than a purely mechanical process. Okay, this is a great focus for a chapter. But he starts out by talking about how the eye works, biologically, then jumps to talking about psychology, then randomly starts citing original ideas by other sources who have little to no introduction or discussion of credibility, rambles about dreams for a while, and then concludes the chapter. The conclusion of the chapter, by the way, is "This book is supposed to be entertaining." I can't express to you how out of the blue this is in the context of the book. I started flipping pages in the book trying to see if it was some sort of joke or put-on.
Maybe I'm too logical a person to enjoy this book, but it's wordy, disorganized and unprofessional. This is in contrast to MANY, MANY other books I've read on similar subjects that are better written and communicated.