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Seeing Is Believing [Paperback]

Arthur Berger

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Paperback CDN $55.88  
Paperback, Jan. 8 2007 --  
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Seeing Is Believing Seeing Is Believing
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Book Description

Jan. 8 2007 0073534250 978-0073534251 3
Seeing is Believing uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.1 out of 5 stars  17 reviews
4.0 out of 5 stars Good textbook for the subject material Feb. 27 2014
By Rhonda Fisher - Published on Amazon.com
Format:Paperback|Verified Purchase
I used this textbook for a media class. This was a great class to take, along with a good textbook.
5.0 out of 5 stars GREAT Jan. 9 2014
By Karin Gandy - Published on Amazon.com
Format:Paperback|Verified Purchase
0 of 1 people found the following review helpful
1.0 out of 5 stars Rambling, unfocused mess.. Jan. 27 2014
By Brandon C. Smith - Published on Amazon.com
There are a number of good reviews on this book, but I feel like they are good reviews on the distribution (I got it in time for class!) and not on the book itself.

Arthur Berger's book is rambling and difficult to follow. For example, in chapter one, Berger takes aim at discussing the concept of "seeing" and how it is actually a psychological process rather than a purely mechanical process. Okay, this is a great focus for a chapter. But he starts out by talking about how the eye works, biologically, then jumps to talking about psychology, then randomly starts citing original ideas by other sources who have little to no introduction or discussion of credibility, rambles about dreams for a while, and then concludes the chapter. The conclusion of the chapter, by the way, is "This book is supposed to be entertaining." I can't express to you how out of the blue this is in the context of the book. I started flipping pages in the book trying to see if it was some sort of joke or put-on.

Maybe I'm too logical a person to enjoy this book, but it's wordy, disorganized and unprofessional. This is in contrast to MANY, MANY other books I've read on similar subjects that are better written and communicated.
0 of 1 people found the following review helpful
4.0 out of 5 stars Interesting. May 17 2013
By Michelle D'souza - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is required for my course, but I'm glad I got it. The author gives a great detailed and understandable explanation, which is wonderful for students!
0 of 1 people found the following review helpful
4.0 out of 5 stars what I needed for Ashford University classes. July 27 2011
By Topazegrl - Published on Amazon.com
Format:Paperback|Verified Purchase
This is what I needed for Ashford University classes. Glad I found it used and cheap in time for class.

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