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Selling Art 101: The Art of Creative Selling Paperback – Apr 1 2007

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Product Details

  • Paperback: 192 pages
  • Publisher: ArtNetwork (April 1 2007)
  • Language: English
  • ISBN-10: 0940899868
  • ISBN-13: 978-0940899865
  • Product Dimensions: 20.3 x 1 x 25.4 cm
  • Shipping Weight: 408 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,011,519 in Books (See Top 100 in Books)
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Product Description

About the Author

Robert Regis Dvorak has been a practicing artist for 28 years. He presents seminars in drawing, watercolor painting, cretaivity and selling art for tyhe University of California, San Francisco State University, community colleges and art galleries.

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Most Helpful Customer Reviews on (beta) HASH(0x9effd948) out of 5 stars 5 reviews
14 of 14 people found the following review helpful
HASH(0x9f2d9414) out of 5 stars Been There, Done That... Aug. 7 2006
By John P Bernat - Published on
Format: Paperback
Robert Dvorak's insights into selling art are not bad, but not new, either. Much of what is in this book repeats "tried and true" techniques for artists interested in making contacts, extending visibility and taking advantages of opportunities.

However, effective marketing is not the same thing as selling. Marketing involves a thoughful understanding of your core purpose, a sense of values, and a sense of precisely what the intended consumer of your product might reasonably expect to get from your work.

In this case, very little is said about this necessary activity. Instead, much is assumed about the artist's self-knowledge as it relates to whoever might buy the work, and this assumption is not the most effective.

It's a good book, but there is still a great, gaping need for more in this field - where sales and marketing might still be perceived as "evil."
1 of 1 people found the following review helpful
HASH(0x9f2d981c) out of 5 stars Selling Art 101 May 24 2009
By Deborah A. Peters - Published on
Format: Paperback Verified Purchase
I'm over halfway through this book and it is so helpful, specifically to an artist, we have a harder time selling our work. I can already see it's a book to read over and over, memorize, but has practical applications to help one grow comfortably with the process of selling.
1 of 3 people found the following review helpful
HASH(0x9f2d9624) out of 5 stars One of the few art marketing titles to cover all the details needed Nov. 6 2006
By Midwest Book Review - Published on
Format: Paperback
SELLING ART 101: THE ART OF CREATIVE SELLING deserves ongoing recommendation as one of the few art marketing titles to cover all the details needed to sell art. What differentiates this from other 'how to sell titles'? Chapters cover studio selling, topics specific to appealing to art buyers, taking notes during conversations discussing needs, and more, offering sidebars of first-person insights to supplement art-specific selling ideas.

Diane C. Donovan

California Bookwatch
1 of 4 people found the following review helpful
HASH(0x9f2d9c24) out of 5 stars Nothing New Here Nov. 4 2006
By Gary Cicotte - Published on
Format: Paperback
This book was a total disappointment. The information provided was very basic and contained information most people should already be aware of. I would have returned the book had the price not been so low. I imagine the author simply sat down one afternoon, for an hour, and wrote it when he nothing else to do. I read it in less time and threw it in the trash.
1 of 16 people found the following review helpful
By Benjamin - Published on
Format: Paperback
if you gotta play the biz game, then this one is worth reading...for those of you who already have your medici's, hats off to you...