Book Description
Despite some well-publicized hiccups, e-commerce remains an incredibly powerful and lucrative channel for businesses both small and large. Selling Online is the leading authority for Canadians who want to build online retail enterprises that will last. Updated to reflect the most current tools, information, and success strategies, this hands-on book continues to provide everything necessary to launch a successful online storefront solution, including improved security, innovative marketing strategies, and critical mistakes to avoid. E-commerce success is not as easy as was once thought, but the information in Selling Online makes it possible.
From the Back Cover
Despite some well-publicized hiccups, e-commerce remains an incredibly powerful and lucrative channel for businesses both small and large. Selling Online is the leading authority for Canadians who want to build online retail enterprises that will last. Updated to reflect the most current tools, information, and success strategies, this hands-on book continues to provide everything necessary to launch a successful online storefront solution, including improved security, innovative marketing strategies, and critical mistakes to avoid. E-commerce success is not as easy as was once thought, but the information in Selling Online makes it possible.
About the Author
Jim Carroll, CA, and Rick Broadhead, MBA, are Canada's leading Internet authors, speakers, and industry analysts. Their print and internet columns keep them in the public eye, and Carroll and Broadhead are the e-commerce experts the media relies on. With an astounding 30 best-selling books to their credit since teaming up in 1994, Rick and Jim have played a key role in educating Canadians about the Internet, business, and new technologies.
