- Hardcover: 400 pages
- Publisher: University of Utah Press (Mar 14 2002)
- Language: English
- ISBN-10: 0874807131
- ISBN-13: 978-0874807134
- Product Dimensions: 23.6 x 16 x 2.7 cm
- Shipping Weight: 1.5 Kg
- Amazon Bestsellers Rank: #1,436,690 in Books (See Top 100 in Books)
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| |||||||||||||||
Product Details |
Product Description
Review
"This is an exhaustively researched and richly detailed examination of how the IOC decided to go for the gold by marketing the Olympic Games and its identifying marks and symbols...A must-read for anyone interested in the nature of the modern Olympic movement."—Larry R. Gerlach, University of Utah
"The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century."—Sport History Review
A must read for anyone interested in the changing face of the Olympic movement or competitive sports in general, a beautifully written book."— CHOICE
"An important history, and an important contribution to understanding the modern leviathan of sports."—Chicago Tribune
Product Description
The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.
Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can’t sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City’s bid.
Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
There are no customer reviews yet on Amazon.ca
|
||||||||||||||||||||
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
