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Selling The Five Rings: The IOC and the Rise of the Olympic Commercialism Paperback – Aug 17 2004

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Product Details

  • Paperback: 442 pages
  • Publisher: University of Utah Press (Aug. 17 2004)
  • Language: English
  • ISBN-10: 087480809X
  • ISBN-13: 978-0874808094
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Shipping Weight: 640 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,176,579 in Books (See Top 100 in Books)
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Product Description


"This is an exhaustively researched and richly detailed examination of how the IOC decided to go for the gold by marketing the Olympic Games and its identifying marks and symbols...A must-read for anyone interested in the nature of the modern Olympic movement."—Larry R. Gerlach, University of Utah




"The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century."—Sport History Review


"A must read for anyone interested in the changing face of the Olympic movement or competitive sports in general, a beautifully written book."—CHOICE

"An important history, and an important contribution to understanding the modern leviathan of sports."—Chicago Tribune

About the Author

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.


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Most Helpful Customer Reviews on (beta) HASH(0x9d856624) out of 5 stars 2 reviews
1 of 1 people found the following review helpful
HASH(0x9e65af78) out of 5 stars Good book! Aug. 31 2012
By Marc R - Published on
Verified Purchase
Well researched and explains how the Olympics became such a moneyfest.

And, you don't have to be a high finance genius.
HASH(0x9dba6c6c) out of 5 stars Well researched and written. The authours had huge amounts ... April 24 2015
By Dwight Harry Zakus - Published on
Verified Purchase
Well researched and written. The authours had huge amounts of data to coalesce into a key aspect of this organisation.