CDN$ 15.12
  • List Price: CDN$ 22.77
  • You Save: CDN$ 7.65 (34%)
FREE Shipping on orders over CDN$ 25.
Usually ships within 1 to 2 months.
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Selling The Five Rings: The IOC and the Rise of the Olympic Commercialism Paperback – Aug 17 2004


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback, Aug 17 2004
"Please retry"
CDN$ 15.12
CDN$ 15.12 CDN$ 12.81

Best Canadian Books of 2014
Margaret Atwood's stunning new collection of stories, Stone Mattress, is our #1 Canadian pick for 2014. See all

Customers Who Bought This Item Also Bought



Product Details

  • Paperback: 442 pages
  • Publisher: University of Utah Press (Aug. 17 2004)
  • Language: English
  • ISBN-10: 087480809X
  • ISBN-13: 978-0874808094
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Shipping Weight: 640 g
  • Amazon Bestsellers Rank: #2,398,976 in Books (See Top 100 in Books)

Product Description

Review

"This is an exhaustively researched and richly detailed examination of how the IOC decided to go for the gold by marketing the Olympic Games and its identifying marks and symbols...A must-read for anyone interested in the nature of the modern Olympic movement."—Larry R. Gerlach, University of Utah

 

 

 



"The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century."—Sport History Review

 



"A must read for anyone interested in the changing face of the Olympic movement or competitive sports in general, a beautifully written book."—CHOICE



"An important history, and an important contribution to understanding the modern leviathan of sports."—Chicago Tribune

About the Author

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.

 

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
1 of 1 people found the following review helpful
Good book! Aug. 31 2012
By Marc R - Published on Amazon.com
Verified Purchase
Well researched and explains how the Olympics became such a moneyfest.

And, you don't have to be a high finance genius.


Feedback