Auto boutiques-francophones Simple and secure cloud storage fallcleaning Cook Music Deals Store NFL Tools
CDN$ 26.78
Only 1 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
Selling The Five Rings: T... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Selling The Five Rings: The IOC and the Rise of the Olympic Commercialism Paperback – Aug 17 2004

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback, Aug 17 2004
"Please retry"
CDN$ 26.78
CDN$ 21.03 CDN$ 38.02

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.

Product Details

Product Description


"This is an exhaustively researched and richly detailed examination of how the IOC decided to go for the gold by marketing the Olympic Games and its identifying marks and symbols...A must-read for anyone interested in the nature of the modern Olympic movement."—Larry R. Gerlach, University of Utah




"The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century."—Sport History Review


"A must read for anyone interested in the changing face of the Olympic movement or competitive sports in general, a beautifully written book."—CHOICE

"An important history, and an important contribution to understanding the modern leviathan of sports."—Chicago Tribune

About the Author

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.


Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 2 reviews
1 of 1 people found the following review helpful
Good book! Aug. 31 2012
By Marc R - Published on
Verified Purchase
Well researched and explains how the Olympics became such a moneyfest.

And, you don't have to be a high finance genius.
Well researched and written. The authours had huge amounts ... April 24 2015
By Dwight Harry Zakus - Published on
Verified Purchase
Well researched and written. The authours had huge amounts of data to coalesce into a key aspect of this organisation.