- Paperback: 200 pages
- Publisher: Cambridge University Press (Sep 29 1995)
- Language: English
- ISBN-10: 0521497809
- ISBN-13: 978-0521497800
- Product Dimensions: 2.3 x 1.5 x 0.2 cm
- Shipping Weight: 277 g
- See Complete Table of Contents
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Product Details |
Product Description
Review
..".a solid first look at contributors to presidential campaigns, their motivations for giving, and the methods by which theor contributions are sought. For students of campaign finance interested in individual contributors Serious Money is a serious contribution to the literature." Candice J. Nelson, American Political Science Review
Product Description
Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.
Inside This Book
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First Sentence
The strategic calculations of political campaigns logically begin with the rules of play. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The strategic calculations of political campaigns logically begin with the rules of play. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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