Part 1: INTRODUCTION
1 Introducing Service Operations Management
2 Understanding the Challenges for Operations Managers
Part 2: FRAME
3 Developing and Using the Service Concept
Part 3: CONNECT
4 Understanding Customers and Relationships
5 Managing Customer Expectations and Perceptions
6 Managing Supply Networks and Supplier Relationships
Part 4: DELIVER
7 Designing the Customer Experience
8 Designing the Service Process
9 Measuring, Controlling and Managing
10 Managing People
11 Managing Service Resources
Part 5: IMPROVE
12 Driving Continuous Improvement
13 Learning from Problems
14 Learning from Other Operations
Part 6: IMPLEMENT
15 Creating and Implementing the Strategy
16 Understanding and Influencing Culture
17 Building a World-class Service Organisation
