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Services Marketing: People, Technology, Strategy, Canadian Edition
Services Marketing: People, Technology, Strategy, Canadian Edition
Christopher Lovelock , Jochen Wirtz , Harvir Singh Bansal
Average Customer Review: 4.0 out of 5 stars  See all reviews (3)
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CDN$ 161.78
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Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text... Read More

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