My son loves this dvd. I bought it when he was 25-26 months and have played it just about everyday since (he's 30 months now). He learned his ABC's from it and dances to it. Like the others, he loves the individual segments, e.g., G ..., F faces and the jungle part.
Before this purchase and over the last few months I purchased other DVD's but after their initial viewing, he wouldn't want to see them again. For example, I have baby einstein dvds, and several Elmo dvd's. I also have Ernie's Count-with-me (he'd watch this one occasionally).
In my opinion, this ABC video is the best children's video out there. Before he could say his ABCs, I'd just point out the colors and we'd say them together. We'd also dance together. (Thus, there are different levels of learning involved and physical activity). Now, when I play it, sometimes he sits and watches the whole thing, singing and dancing along with it, other times he like to hear it playing in the background, so he can tune in to his favorite parts.
This video is worth every penny. Just be prepared for continuous play, but it won't drive you crazy because the tunes are very catchy and fun.
ps. After several months of continued requests for "baby bear" aka "SS Do the alphabet", I finally found a runner up, "kids" aka "Daddy Day Care"