"Moving effortlessly from the Slinky to space-age Kimchee, this book is packed with fun, fascinating facts. But don't be fooled: Exploring the myriad ways the industrial-military complex has radically transformed human life is serious business. Peter Nowak has given us an impressive contribution to the study of how technology creates, and fulfills, age-old appetites."
--Hal Niedzviecki, author of The Peep Diaries
"Peter Nowak marshals an impressive arsenal of humour and insight to reveal the surprising history behind some of our best known and most loved technologies and toys. Who knew that sex, fast food and fighting formed such a powerful, shameful trinity?"
--Craig Silverman, author of Regret the Error
"Nowak weaves a compelling and surprising tale of the profit, drive, and sheer accident that have created much of the technological world around us. From the Internet to Silly Putty, Nowak shows how deeply cultural technology really is. If you think of innovation as an objective process of rational invention, Nowak's look at the links amongst technology, war, sex, and the food industry, will blow your mind."
--Nora Young, host of CBC Radio's Spark
About the Author
PETER NOWAK is currently the senior science and technology reporter for CBC News Online. He has been writing about technology for more than a decade, and is a technology reporter, columnist, or editor at the National Post, The Globe and Mail, and The New Zealand Herald, where the Telecommunications Users Association of New Zealand named him the technology journalist of the year in 2006.