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Sharkonomics: How to Attack Market Leaders [Paperback]

Stefan Engeseth

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Book Description

April 1 2012
Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Develop a Sensory System”, Hunt in Packs”, “Locate the Blind Spots to Attack” – these are some of the key ways to make shark food out of market leaders. Sharkonomics provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market.

Product Details

  • Paperback: 192 pages
  • Publisher: Marshall Cavendish International (Asia) Pte Ltd; 1st Edition edition (April 1 2012)
  • Language: English
  • ISBN-10: 9814346349
  • ISBN-13: 978-9814346344
  • Product Dimensions: 13.9 x 21.5 cm
  • Shipping Weight: 299 g
  • Amazon Bestsellers Rank: #3,330,166 in Books (See Top 100 in Books)

Product Description


“Stefan's Sharkonomics speech was presented in a very charismatic way. To draw parallels between corporate and sharks behavior created discussions and a new way of thinking. Stefan offered a lecture filled with energy, creativity, experience and participation from the audience. Something I can highly recommend for upcoming events!” -- Christoffer Blomberg, Marketing Manager of The Swedish American Chamber of Commerce in San Francisco and Silicon Valley

“Stefan's book Sharkonomics is blood for sharks and steel cages for their prey.” -- David Charron, Haas School of Business, UC Berkeley

“Stefan Engeseth 'rocked it' at last nights lecture on his thought provoking Sharkonomics speech. I liked your combination of humor and directness when it came to looking at an opportunity or in your parlance,shark food.” -- Eric Snelz, President, The American Marketing Association, Phoenix Chapter

“Stefan Engeseth brings Sharkonomics to life with quick witted-analyses, personal presence, and an uncanny talent for interacting with the audience.” --Maria Bergman, President of Swedish American Chamber of Commerce Chicago

“On behalf of SACC-NE, I wanted to thank you for an excellent Sharkonomics presentation. Not only were you able to captivate and entertain the fifty people attending,but I had several members reach out to me afterwards commenting on the great energy in the presentation. Your ability to distill core shark principles and apply them to businesses at different stages in their life cycles was both challenging and inspiring.”-- Rasmus Goksor, President of Swedish American Chamber of Commerce of New England

“Thank you Stefan for a great evening with Sharkonomics, November 1. It was a true pleasure to see you interact with the top quality audience at Thunderbird School of Global Management. With the assistance from the American Marketing Association Phoenix, and the many representatives from Thunderbird, SACC-Arizona enjoyed the best event this year featuring a guest from Sweden, now also considered a great friend. The law of nature inspired theme and strategies presented resulted in plenty of discussions that continued for hours at the networking reception following the event. We very much look forward to follow your continued success in the United States.”-- Tobias Lofstrand, President of The Swedish-American Chamber of Commerce Arizona

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Customer Reviews

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Most Helpful Customer Reviews on (beta) 3.5 out of 5 stars  2 reviews
2 of 2 people found the following review helpful
2.0 out of 5 stars Average book, little substance, generic advice without getting into specific Dec 21 2012
By Sanjeev Mittal - Published on
Format:Kindle Edition
I did not find the book impressive. There's very little research gone into it. General stuff like Fortune 500 companies will fall when someone else attacks them. What? And predictions in the book have already failed miserably in less than 1 year (Page 49 - Kingfisher airlines will sit on top of Budweiser. Hello? Kingfisher is bankrupt today).

Don't expect any awesome stuff, just an easy read with some bits that you can throw in meetings to impress. Substance wise, its low on value
5.0 out of 5 stars Another entertaining, enjoyable Engeseth book Aug. 25 2012
By Jack Yan - Published on
Another fun and very digestible book from Stefan Engeseth. Like his earlier outings (e.g. Detective Marketing, The Rise of Advertising and the Fall of PR), Engeseth starts off with a basic premise, then explores with some wonderment the potential lessons his research unveils. This time, it's this basic question: how come sharks have survived 420 million years, and what can businesses learn from their behaviour?

One (also published by Marshall Cavendish) remains my favourite Engeseth outing, but Sharkonomics still has plenty of gems, and is closer to Detective Marketing in presenting potential techniques for readers to ponder and brainstorm. In fact, the author went into the waters off South Africa to have a look at sharks up close, and to study their behaviour first-hand, as well as interviewing acknowledged shark experts.

You should not expect a heavily footnoted book here--Engeseth has made this latest book easy to absorb, so if you need heavy academic rigour, you'll need to look elsewhere. However, as a book that bridges business advice with an entertaining style--Engeseth has never pretended Sharkonomics was anything but--it's worth the read.

Disclosure: I have known the author since 2001 and he is a personal friend. This review, however, is unsolicited.

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