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Sharkonomics: How to Attack Market Leaders Paperback – Apr 1 2012


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Product Details

  • Paperback: 192 pages
  • Publisher: Marshall Cavendish International (Asia) Pte Ltd; 1st Edition edition (April 1 2012)
  • Language: English
  • ISBN-10: 9814346349
  • ISBN-13: 978-9814346344
  • Product Dimensions: 13.9 x 21.5 cm
  • Shipping Weight: 299 g
  • Amazon Bestsellers Rank: #3,261,002 in Books (See Top 100 in Books)


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Amazon.com: 2 reviews
2 of 2 people found the following review helpful
Average book, little substance, generic advice without getting into specific Dec 21 2012
By Sanjeev Mittal - Published on Amazon.com
Format: Kindle Edition
I did not find the book impressive. There's very little research gone into it. General stuff like Fortune 500 companies will fall when someone else attacks them. What? And predictions in the book have already failed miserably in less than 1 year (Page 49 - Kingfisher airlines will sit on top of Budweiser. Hello? Kingfisher is bankrupt today).

Don't expect any awesome stuff, just an easy read with some bits that you can throw in meetings to impress. Substance wise, its low on value
Another entertaining, enjoyable Engeseth book Aug. 25 2012
By Jack Yan - Published on Amazon.com
Format: Paperback
Another fun and very digestible book from Stefan Engeseth. Like his earlier outings (e.g. Detective Marketing, The Rise of Advertising and the Fall of PR), Engeseth starts off with a basic premise, then explores with some wonderment the potential lessons his research unveils. This time, it's this basic question: how come sharks have survived 420 million years, and what can businesses learn from their behaviour?

One (also published by Marshall Cavendish) remains my favourite Engeseth outing, but Sharkonomics still has plenty of gems, and is closer to Detective Marketing in presenting potential techniques for readers to ponder and brainstorm. In fact, the author went into the waters off South Africa to have a look at sharks up close, and to study their behaviour first-hand, as well as interviewing acknowledged shark experts.

You should not expect a heavily footnoted book here--Engeseth has made this latest book easy to absorb, so if you need heavy academic rigour, you'll need to look elsewhere. However, as a book that bridges business advice with an entertaining style--Engeseth has never pretended Sharkonomics was anything but--it's worth the read.

Disclosure: I have known the author since 2001 and he is a personal friend. This review, however, is unsolicited.

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