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Shelf Space: Modern Package Design 1945-1965
 
 
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Shelf Space: Modern Package Design 1945-1965 [Paperback]

Jerry Jankowski (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Following in the footsteps of Shelf Life, Sh elf Space is a dazzling portfolio of modern package design f rom 1945 to 1965. It shows how designers were inspired by ne w production materials and techniques, and by the dawning sp ace age. '

Ingram

World War II is over, and the supermarket shelves are groaning under the weight of thousands of new items. From aerosol sprays to TV dinners to molded plastics--the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. 154 color and 17 b&w images.
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First Sentence
American food manufacturers, caught in an increasingly competitive market after World War II, began selling their products in containers that seemed better suited for sputniks than for down-to-earth, Formica-covered kitchenettes. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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5.0 out of 5 stars Good Stuff, April 19 2000
This review is from: Shelf Space: Modern Package Design 1945-1965 (Paperback)
This book featured some great pictures. As a vintage advertisement collector, I saw some familiar brand names and also a few new brands. This book was very well assimilated. The photographs were very well taken and the text was very well written. Congratulations to the author (Jerry Jankowski) and the photographer (Grant Kessler) for such a great book.
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8 of 12 people found the following review helpful:
5.0 out of 5 stars Good Stuff, April 19 2000
By "katielaine" - Published on Amazon.com
This review is from: Shelf Space: Modern Package Design 1945-1965 (Paperback)
This book featured some great pictures. As a vintage advertisement collector, I saw some familiar brand names and also a few new brands. This book was very well assimilated. The photographs were very well taken and the text was very well written. Congratulations to the author (Jerry Jankowski) and the photographer (Grant Kessler) for such a great book.
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