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Shopping for Votes: How Politicians Choose Us and We Choose Them Hardcover – Unabridged, Sep 6 2013


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Shopping for Votes: How Politicians Choose Us and We Choose Them + The Longer I'm Prime Minister: Stephen Harper and Canada, 2006- + Building the Orange Wave: The Inside Story Behind the Historic Rise of Jack Layton and the NDP
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Product Details

  • Hardcover: 320 pages
  • Publisher: Douglas & McIntyre (Sept. 6 2013)
  • Language: English
  • ISBN-10: 192681293X
  • ISBN-13: 978-1926812939
  • Product Dimensions: 22.1 x 15.1 x 2.6 cm
  • Shipping Weight: 567 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #1,045 in Books (See Top 100 in Books)

Customer Reviews

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7 of 7 people found the following review helpful By Gordon Ritchie TOP 500 REVIEWER on Dec 4 2013
Format: Kindle Edition Verified Purchase
Delacourt is a very competent and readable journalist and this book is no exception. Her basic these seems in retrospect to be blindingly obvious: the political operatives have realized that the techniques of retail marketing work in modern politics. Perhaps the most telling insight is the highly significant (and many of us would say deplorable) shift from (1) deciding what policies are best and getting out and selling them for all you and your ad agencies are worth; and (2) using the techniques of modern retail consumer marketing to decide what will sell best and then adopting those policies. Sadly, this is all too clearly what successful modern political organizations have adopted as their modus operandi. The result, regrettably, is lowest common denominator politics. The classic example (at least for anyone with an understanding of economics) was Mr Harper's commitment to reduce the GST by 2 per cent if elected. Mr Harper knows enough economics, and has enough solid economic advice, to understand that this was a very bad policy, directly contributing to turning the structural surplus his government inherited into a deficit BEFORE the meltdown of 2007. Today, the mantra of no new taxes, and indeed tax reductions, plays much the same role. These sorts of measures play well to the instant reactions of consumer/citizens provided they do not pause to consider the implications.
Delacourt paints for us a sort of dystopia where decisions will continue to be made on the basis of pandering to the "consumer" that lives within us, rather than the citizen of a modern state.
A good if chilling read.
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1 of 1 people found the following review helpful By Alan Ellis on Nov. 28 2013
Format: Hardcover Verified Purchase
Susan Delacourt ties together the changing worlds of advertising and politics in an interesting fashion. My Liberal friends find it a challenge that the most effective way of reaching the electorate is thin slicing the message so each target niche gets to hear/see a positive benefit in the Harper (or any other) government platform. They see that as divisive whereas students of marketing and advertising see it as a form of "sell them what they are buying" i.e. smart micro managing of the overall platform message. You don't market to those who are not buying your product i.e. the "Zoes" of Delacourt's world.
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Format: Kindle Edition Verified Purchase
Even as someone who regularly follows politics, this was an eye opener! It identified, clarified and gave voice to many vague concerns and anxieties I sense in our daily lives, and how political parties manipulate ideas and language. The public needs to respond to these issues by pushing for regulation and disclosure.
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By CLAUDE MARCOTTE on March 19 2014
Format: Hardcover Verified Purchase
Great insight on how politics and voting has changed in the Canadian landscape since the 50's and how its become a marketing game as opposed to civic duty.
It could explain why Conservative candidates don't bother to show up at all candidates meetings and why politics has become so polarized since 2006,no need to meet the public just rely on your CSIM voter data base and sell to the converted.
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