Ok, that was KISS...but it really does apply to DEVO's final album for the WB. There were a few problems for the band in the three year lapse between "Shout" and "Oh No," not the least of which was that DEVO was feuding with their record company. It seems that, in the almost 5 years since "Whip It" had made them a household name, DEVO's lack of hits had made WB look at them as an anachronism. So when "Shout" came along, complete with a hilarious video/cover of Jimi Hendrix' "Are You Experienced," there was no-one left to champion the band.
Darn shame, that! This album is as good as "Freedom Of Choice" or "New Traditionalists," and much better than "Oh No." First off, the band drops the gimmick-per-album stance that marred "Oh No" for more straight-forward playing. It gives the album a significantly edgier sound, especially the call to arms of the title track. There are a few interesting additions to the always present de-evolution themes in "The Fourth Dimension" (the girl gets tired of the 3-d world and leaves Mark behind), and in "Puppet Boy's" narrative of non-conformity.
Since the climate for DEVO had shifted considerably, these great songs had to wait for "Pioneers Who Got Scalped" to get more visibility. But now that "Shout" is once again loose in CD racks everywhere (I was lucky enough to find a Japanese import over 10 years ago), I highly recommend grabbing it.