- Paperback: 164 pages
- Publisher: iUniverse; illustrated edition edition (December 2004)
- Language: English
- ISBN-10: 0595335861
- ISBN-13: 978-0595335862
- Product Dimensions: 22.6 x 15.2 x 1.3 cm
- Shipping Weight: 249 g
- Amazon Bestsellers Rank: #1,458,546 in Books (See Top 100 in Books)
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Product Details |
Inside This Book
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First Sentence
People love to complain about advertising. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
People love to complain about advertising. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.5 out of 5 stars (6 customer reviews)
12 of 13 people found the following review helpful
5.0 out of 5 stars
A Must-Read for Anyone Involved in Email Marketing, Mar 7 2005
By David Linn - Published on Amazon.com
This review is from: Sign Me Up!: A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales (Paperback)
I read this book because our company has been disappointed with the results from our email marketing efforts to date. Unlike many business books out there that can seem generic and "fluffy," I was very pleased to discover detailed recommendations and examples of best practices throughout the book on key topics such as building our list, crafting our content, and ensuring that our email is being viewed by our customers. The book gave us specific and actionable recommendations for how to improve our results, and we are already beginning to see the improvements! I recommend this book to anyone involved in email marketing.
9 of 11 people found the following review helpful
5.0 out of 5 stars
This is the first email book you should buy, Nov 5 2005
By K. Hosman - Published on Amazon.com
This review is from: Sign Me Up!: A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales (Paperback)
I don't normally write these things - but I feel like I owe something to the author. I bought this book and another (also on newsletter marketing) - and while I'm not crazy about the second one, I can tell you that I read this book with my yellow marker out. You might go a couple of pages before underscoring something - but then you'll come upon a page (and this is frequently, mind you) where the book pays for itself over and over. Also, if you're in the mode to buy this book, one of the best books I've ever read (on sales/marketing/the science behind it) was written by Paco Underhill and called "Why We Buy." Anyway, you should probably also know two things (about the book "Sign Me Up"): 1) It doesn't have that "get rich quick feel" that some other books in this vein have (thank goodness) and 2) as I write this (Nov '05) this book is current - as opposed to picking up one of the Guerrilla books that doesn't mention the internet because it didn't exist when the book was written). Anyway, great book, you should buy it and cross "newsletter books" off your list.
4 of 5 people found the following review helpful
5.0 out of 5 stars
I Signed Up for this Book - Must have for E-Marketing, Oct 10 2005
By Scott McKenzie - Published on Amazon.com
This review is from: Sign Me Up!: A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales (Paperback)
This is an outstanding book on permission based e-mail. Anyone considering doing or who is doing a newsletter should consider getting this book. It contains excellent insight and ideas on how to execute and improve an email newsletter program. The Team at Return Path has valuable expertise and experience in optimizing e-mail strategy and tactics.One of the keys to a successful program is Relevance, Relevance, and Relevance. If you provide something useful or interesting to a client or customer they will give you permission to send regular communications. By its nature e-mail allows for personalization, customization, and targeted marketing. This is a great opportunity to build a relationship and better communicate to the needs of any client or customer base. Personalized product and content recommendations are what people are interested in.
If you are looking for a way to add value to your marketing efforts, this book will help with the ingredients to create, launch, and sustain an e-mail newsletter strategy and campaign. The book gets into content, list, and optimization strategies. The team at Return Path covers topics like:
1. Creating E-mail that People Want to Read
2. Writing and Managing an Email Newsletter Program
3. Designing and Formatting Emails for Maximum Performance
4. Building a Large and Responsive E-mail List
5. Keeping Your List Clean and Well-Maintained
6. The Importance of Testing
7. Make Sure Your Message Reaches the Inbox
8. CAN-SPAM and Other Email Legislation
The books covers tidbits of information like, "Research has found that newsletters with several short stories typically get read more than emails with one long story." Another good quote is, "People will gladly accept advertising in exchange for information and entertainment, so the creation of a content-filled email newsletter is the best strategy to deliver your advertising message to your audience with success"
As someone who works in the direct marketing industy, I highly recommend this book to anyone in the advertising and marketing industry. As a friend of someone who has MS I appreciate the fact that 10% of the purchase price of this book is donated to The Accelerated Cure Project for Multiple Sclerosis.
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