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“Aarón Sánchez is one of America's best Latin chefs. His knowledge and passion for authentic Mexican dishes and traditions shines through in this beautiful book. Perfect for the home cook!” —Marcus Samuelsson, author of New American Table, chef-owner of Red Rooster Harlem, and founder of FoodRepublic.com
“Aarón welcomes you into his kitchen and shares his rich Mexican traditions and dishes with home cooks around the world. Informative, inspiring, and user-friendly. The flavor foundations in each chapter that allow you to create hundreds of recipes are pure culinary gold.” —John Besh, author of My Family Table, host of John Besh's New Orleans, and chef-owner of Besh Restaurant Group
“Aarón Sánchez’s flair for living lives in his food. The recipes in Simple Food, Big Flavor are filled with passion, humility, unbridled love, and respect for his culture and family.” —Roger Mooking, coauthor of Everyday Exotic: The Recipes and cohost of Heat Seekers
“Aarón brings his effortless, sexy style into your kitchen with these quick, easy and mindblowingly delicious recipes. His how-to tips come in real handy, too, making this book an absolute must-have for your culinary library. My only complaint was my uncontrollable craving for a frozen margarita while I tried the recipes...I may have to head over to Centrico for one of those!” —Daisy Martinez, author of Daisy: Morning, Noon, and Night
"Sánchez presents 15 'magical' culturally inspired Mexican sauces, pastes, toppings and salsas. To each, the author adds an explanation of how they are best incorporated into dishes, alongside suggestions for alternate uses that leave home chefs a lot of room to mix, match and substantially shake up the dinner table...For Sánchez fans and those unafraid to fire up their taste buds like a pro." —Kirkus Reviews
“An inspiring and concise take on Mexican cuisine.” —Publisher's Weekly
"Though there are only 15 sauce/puree/paste recipes, the ideas for using them and the tips he offers in his witty voice are what make the book especially valuable...you'll be on your way to what Sanchez calls a 'whoa' moment." —Chicago Tribune
Aarón Sánchez is the Food Network star of “Chefs vs. City,” “Heat Seekers,” “The Best Thing I Ever Ate,” “Chopped,” and “Chopped All-Stars.” He is the owner and executive chef of Centrico, located in Manhattan, as well as the culinary face behind Tacombi. The son of celebrated Mexican cooking authority Zarela Martinez, Aarón’s passion, commitment and skills have placed him among the country’s leading contemporary Latin Chefs. He lives in Brooklyn with his wife, singer/songwriter Ife Sanchez Mora, and two their children.
JJ Goode has written about food for The New York Times, Men’s Vogue, Gourmet, Saveur, Bon Appétit, Food & Wine, Every Day with Rachael Ray, ReadyMade, Time Out New York, The Village Voice, and Lexus magazine. He’s a contributing editor for Details, a former editor at Epicurious.com, and the co-author of Morimoto: The New Art of Japanese Cooking (DK) with Masaharu Morimoto, which was nominated for a James Beard Award and won two IACP Awards. He also co-authored Serious Barbecue (Hyperion) with Adam Perry Lang, which made The New York Times Best Seller List and was featured on "Oprah." He and his wife live in Brooklyn.
Michael Harlan Turkell is a once-aspiring chef and now freelance photographer. Based in Brooklyn, he is the former photo editor of Edible Brooklyn and Edible Manhattan, and captures the inner workings of kitchens for his award-winning “Back of the House” project, which documents the working lives of chefs. Michael’s work has garnered industry awards and has been published in an array of magazines and books. He also hosts a show on HeritageRadioNetwork.com called “The Food Seen,” which touches on the intersections of food and art.