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From Publishers Weekly
Frustrated by the traffic on narrow bridges? Stunned by the number of buttons on a remote control? Saddened by the lack of basic medical care in the developing world? Kluger (Splendid Solutions) makes the modern world comprehensible, analyzing social and technological systems to reveal that things that seem complicated can be preposterously simple; things that seem simple can be dizzyingly complex. He compares cells to cities to stock markets, renders quarks and fractals accessible and draws parallels between Wal-Mart and AIDS clinics in Tanzania. Although Kluger is prone to hyperbole, his astonishing discoveries require no exaggeration: the book describes how even the most technologically advanced manufacturing plant is infinitely simpler than a humble houseplant with its microhydraulics and fine-tuned metabolism and dense schematic of nucleic acids—and baseball fans will be dismayed to discover that football is, in fact, the more complex of the two games: the possible number of starting configurations before the play even begins is... 31.4 billion. Kluger's findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
Just as Freakonomics took a unique look at issues, Simplexity demonstrates how, in a world that has becoming an increasingly confusing and complicated place, by adopting a fresh view and new understanding of the patterns and processes that govern our planet and society we can being to make sense of them and take control-often by taking surprisingly simple steps.
The nature of the world isn't necessarily as it appears. Finding simple solutions to seemingly insurmountable problems are often just a matter of looking at the situation differently. Instead, people are confused by complexity and intimidated by scale. But the world is a delicate place filled with predictable patterns, and in anticipating and understanding them we can harness the eloquent power of small things. Simplexity elucidates dozens of situations where we are fooled by the world around us. Kluger identifies the roots of poverty, and shows how a hundred well-targeted micro loans can revitalize a community. He shows how the well-being complex ecosystem with thousands of relationships may in fact only depend on the health of a single keystone species. He demonstrates how, in many ways, a truck driver's job is far more complicated than that of a senior manager. There are tremendous real life applications for the complexity processes examined in Simplexity--and the world's visionaries are only just beginning to realize it.
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