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Product Description
Product Description
Modern life can be unnecessarily frustrating. Needless systems, processes, legislation and red tape only serve to increase our anxiety. Here Edward de Bono, the originator of lateral thinking, by introducing ten key rules for simplicity shows us how we can bring a little simplicity into our complex lives.
About the Author
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin.
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There is often a much simpler way of doing things - if you make the effort to look for it. Read the first page Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Nice book about simplicity from a Lateral Thinker view,
By
This review is from: Simplicity (Hardcover)
Excellent book that mix lateral thinking concepts with simplicity. 10 rules of simplicity are outlined. The book covers informatoin about simplicity from the perspective of a person that is very creative and has fully contribute in this regards. I recommend it if you want to apply simplicity and creative thinking to your life. It is a must in this complex days world! Enjoy
3.0 out of 5 stars
It falls short to expected,
This review is from: Simplicity (Paperback)
There are a couple of useful ideas within the book. Advantages and pitfalls of simplicity are outlined and some paths featured. Nevertheless, as it's common, when you end up the chapters little remains. The book is too much dense and padded out. It's a contradiction with the issue of the book. There are 10 rules at the end that summarise the ideas. If some pages with the useful points were added on to this summary, the book could be reduced to 50 useful pages. It's a pity not to practice what one preaches. As stated by himself: "One reason for complexity is trying to show deep knowledge on an issue".
4.0 out of 5 stars
many interesting points about simplicity,
By Hung Wai Kay (HK Hong Kong) - See all my reviews
This review is from: Simplicity (Paperback)
good comparison between richness vs complexity. good spot of real life cycle of the needs of simple-->complex-->simple_again. good analysis of simplicity in terms of what. good advice to deliver value(s) when applying simplicity. In overall, it is a book of many interesting points of simplicity. Before applying simplicity in real life, read this book first because it reminds you that abuse of simplicity will lead to simplistic or oversimplification.
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