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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Paperback – Oct 12 2010

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Product Details

  • Paperback: 304 pages
  • Publisher: Business Plus; Reprint edition (Oct. 12 2010)
  • Language: English
  • ISBN-10: 0446548227
  • ISBN-13: 978-0446548229
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Shipping Weight: 322 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: #172,406 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Are the stars of The Fame Game ready for their close-ups?

Madison Parker has discovered that not all publicity is good publicity. After turning herself in for stealing some bling, the reality star is stuck doing community service while her Fame Game castmates soak up all the screen time. Not that newcomer Kate Hayes needs more attention—ever since her breakout song became an overnight sensation she's suddenly acting like she's Katy Perry. Aspiring actress Carmen Curtis is finally making a name for herself, but she's finding it harder than ever to get out from behind her famous mother's shadow. And in Hollywood, leading men are a dime a dozen, but a good man is hard to find. So when two of the girls have their eye on the same guy, that can mean only one thing: on-camera drama.

In the second novel in bestselling author Lauren Conrad's Fame Game series, friendships are tested, lines are crossed, and fashion crimes are committed—and that's before the cameras even start rolling.

--This text refers to an out of print or unavailable edition of this title.

About the Author

Mitch Joel is President of Twist Image , an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.

Customer Reviews

4.2 out of 5 stars
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Most helpful customer reviews

3 of 3 people found the following review helpful By Paul Copcutt on Oct. 15 2009
Format: Hardcover
Usually for me, there is one book that I read each year that I would say to anyone "It's a must read" - for 2009 this is THE book. With some books I buy they are hard to pick up again - with Six Pixels of Separation I found it hard to put down - in face I have started to already read it again! This book will go on my list of resources that I expect every client to read and implement as part of their personal branding development.

Mitch Joel of Twist Image has written a book on the importance of online brand building and digital marketing that should appeal to every business owner and marketer, because there are tips, resources and tools that we all can use. But it goes beyond just being for the service professional or entrepreneur, much of what Mitch talks about can be easily translated to anyone looking to manage their personal brands in a digital age.

What I particularly enjoyed was Mitch's writing style and layout of the book. An ex-journalist can be as much a curse as a blessing, but Mitch has been blogging and podcasting for over 5 years. The content and value that he provides almost daily in those mediums has transferred so well in to the book and he has interspersed this with real life examples of his own learnings (he admits he has not done it all correctly) and also has many insights in to the way that others have built and developed their brands.

Bottom line is that if you are not involved in social media, web 2.0 or any other 'new form' of connecting then Mitch almost pleads that you have to be - no question, no excuses, no option.
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1 of 1 people found the following review helpful By Kurt Berger on Dec 31 2009
Format: Hardcover
I picked up this book to help with a work assignment on social media. What I immediately liked was the tone of realism and pragmatism. Mr. Joel is up front that success means you must understand why you want to do this, what is required, and what tools are currently available to you. All warnings aside, Mr. Joel is clear that the flattening effect of the new channels allows anyone to carve out their niche. Marketing has become personal, and each individual can build their own "personal brand".

The book is well architected. Topics progress logically from basics of the digital channel to future trends. Chapters have a summary at the end. Through out the book Mr. Joel provides lists on topics such as `building trust', `the six online tools you should be using', `the six general rules for a healthy blog', and `the four types of content'. He shares examples from his own career. Mr. Joel asks you many questions to draw you in, forcing you to reflect on his themes.

Mr. Joel lays out the evolution of marketing from a one way feed controlled by few players to open, trust-based conversations between many participants. The ecology analogy permeates the book. There are any many niches that evolve in a "Digital Darwinism". The genes for survival include credibility, responding to your community, patience, understanding your environment, and innovation.

Passion is a core theme. To achieve the required focus and commitment, you must be passionate about your topic. Passion gives you your voice; it supplies the energy to consistently contribute. Passion makes you authentic and keeps you engaged for the long haul.

Also core is the intertwining of the medium and the message. Chapter twelve, "Tribal Knowledge", explores this theme in depth.
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Format: Hardcover
Joel's book was very timely... if i had read it in 2009 when it was published, i would have been far more impressed with the content. But this book isn't really targeted at me: i'm online, have a blog, and am familiar with many of the services he mentions -- and i don't even run my own business.

That said: if you are a business owner and you aren't getting the majority of your business through the internet (whether it be referrals, sales, customer relations, searches, or advertising) then this book is for you. No business, no matter what size or how remote, has any excuse not to be online -- it just makes good business sense. You better do this, before your competitors beat you to it. This book might provide you the insight and motivation to take your business to the next level.
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Format: Hardcover
In Six Pixels, Mitch Joel (President of Twist Image) discusses the rise of the online trust economy, a powerful force that favors the crowd over companies. He provides readers with a wealth of information on how to successfully navigate this new medium, including information on Search Engine Optimization (SEO), Blogging and Customer Reviews. By making use of such phenomena as the momentum effect, faith based initiatives, and viral expansion loops, businesses can build a following through digital channels and begin to realize a tangible return on investment. The key, according to Joel, is to be flexible, put in the time required and relinquish control so that your customers can play with your brand. Definitely a must read for anyone making their first foray into online marketing.
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