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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. [Paperback]

Mitch Joel
4.2 out of 5 stars  See all reviews (9 customer reviews)
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Book Description

Oct. 12 2010
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.


Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. + Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
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Product Description

From the Back Cover

Are the stars of The Fame Game ready for their close-ups?

Madison Parker has discovered that not all publicity is good publicity. After turning herself in for stealing some bling, the reality star is stuck doing community service while her Fame Game castmates soak up all the screen time. Not that newcomer Kate Hayes needs more attention—ever since her breakout song became an overnight sensation she's suddenly acting like she's Katy Perry. Aspiring actress Carmen Curtis is finally making a name for herself, but she's finding it harder than ever to get out from behind her famous mother's shadow. And in Hollywood, leading men are a dime a dozen, but a good man is hard to find. So when two of the girls have their eye on the same guy, that can mean only one thing: on-camera drama.

In the second novel in bestselling author Lauren Conrad's Fame Game series, friendships are tested, lines are crossed, and fashion crimes are committed—and that's before the cameras even start rolling.

--This text refers to an out of print or unavailable edition of this title.

About the Author

Mitch Joel is President of Twist Image , an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most helpful customer reviews
3 of 3 people found the following review helpful
Format:Hardcover
Usually for me, there is one book that I read each year that I would say to anyone "It's a must read" - for 2009 this is THE book. With some books I buy they are hard to pick up again - with Six Pixels of Separation I found it hard to put down - in face I have started to already read it again! This book will go on my list of resources that I expect every client to read and implement as part of their personal branding development.

Mitch Joel of Twist Image has written a book on the importance of online brand building and digital marketing that should appeal to every business owner and marketer, because there are tips, resources and tools that we all can use. But it goes beyond just being for the service professional or entrepreneur, much of what Mitch talks about can be easily translated to anyone looking to manage their personal brands in a digital age.

What I particularly enjoyed was Mitch's writing style and layout of the book. An ex-journalist can be as much a curse as a blessing, but Mitch has been blogging and podcasting for over 5 years. The content and value that he provides almost daily in those mediums has transferred so well in to the book and he has interspersed this with real life examples of his own learnings (he admits he has not done it all correctly) and also has many insights in to the way that others have built and developed their brands.

Bottom line is that if you are not involved in social media, web 2.0 or any other 'new form' of connecting then Mitch almost pleads that you have to be - no question, no excuses, no option.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good Introduction to Social Marketing Dec 31 2009
Format:Hardcover
I picked up this book to help with a work assignment on social media. What I immediately liked was the tone of realism and pragmatism. Mr. Joel is up front that success means you must understand why you want to do this, what is required, and what tools are currently available to you. All warnings aside, Mr. Joel is clear that the flattening effect of the new channels allows anyone to carve out their niche. Marketing has become personal, and each individual can build their own "personal brand".

The book is well architected. Topics progress logically from basics of the digital channel to future trends. Chapters have a summary at the end. Through out the book Mr. Joel provides lists on topics such as `building trust', `the six online tools you should be using', `the six general rules for a healthy blog', and `the four types of content'. He shares examples from his own career. Mr. Joel asks you many questions to draw you in, forcing you to reflect on his themes.

Mr. Joel lays out the evolution of marketing from a one way feed controlled by few players to open, trust-based conversations between many participants. The ecology analogy permeates the book. There are any many niches that evolve in a "Digital Darwinism". The genes for survival include credibility, responding to your community, patience, understanding your environment, and innovation.

Passion is a core theme. To achieve the required focus and commitment, you must be passionate about your topic. Passion gives you your voice; it supplies the energy to consistently contribute. Passion makes you authentic and keeps you engaged for the long haul.

Also core is the intertwining of the medium and the message. Chapter twelve, "Tribal Knowledge", explores this theme in depth.
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3 of 4 people found the following review helpful
4.0 out of 5 stars A worthwhile read. Oct. 30 2009
Format:Hardcover
Let's start by saying that Six Pixels of Separation is a worthwhile read. If you don't believe me, click here and check out all the terrific reviews it has gotten since it was launched last summer. Written by Mitch Joel, Canada's Digital Marketing Rock Star as many say is a book where you can find out everything you ever wanted to know about digital marketing, personal branding, social media, but didn't dare ask. A roadmap of some sort to help you cross over to the new world of interconnectivity. (like Dan Ariely said author of Perdictably Irrational which I haven't read yet).

When I turned the last page, I felt I had run a marathon. I felt I had put out a lot of effort, kept my focus on the big picture while going over chapter after chapter of this amazing amount of information and ended up learning so much. A bit like one would feel (I imagine) in tackling a marathon one mile at a time in order to reach to the ultimate goal. Mine was to learn as much as possible which I did and I felt good afterwards.

This might seem strange coming from someone who has a somewhat good knowledge of digital marketing. I have recently started this blog in the hope of living up the experience of digital marketing more thoroughly. I've gotten somewhat involved with social media: Facebook, Linkedin, Twitter, Mybloglog, Friendfeed, Technorati, Delicious, Youtube, Google Reader and others. I followed the Canadian Marketing Association Certificate in E-Marketing Course given by Mitch Joel himself and got my certificate. (A real gift I made to myself by doing that. I highly recommend that course). I worked as a web strategy consultant for a major company for the past 3 years. In short, I think I knew more than the average folk from the outset. I was a bit curious to see how much more I would learn.
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