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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Hardcover – Sep 7 2009


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Product Details

  • Hardcover: 304 pages
  • Publisher: Business Plus (Sept. 7 2009)
  • Language: English
  • ISBN-10: 0446548235
  • ISBN-13: 978-0446548236
  • Product Dimensions: 2.6 x 15 x 22.5 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #148,588 in Books (See Top 100 in Books)


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8 of 9 people found the following review helpful By sean s. TOP 500 REVIEWER on Sept. 21 2009
Format: Hardcover
Mitch Joel is president of Twist Image, a successful digital marketing and communications agency with offices in Toronto and Montreal.

The basic premise of Six Pixels of Separation is that "we no longer live in a world of six degrees of separation... everyone is connected."

Joel is a very engaging writer, having honed his skills on his own blog for years before the publication of this book in September 2009.

While acknowledging other online marketing activities, Joel spends most of his time discussing more "conversational" channels, namely blogs, micro-blogs (e.g. Twitter), podcasts, online social networks (e.g. Facebook), sharing sites (e.g. YouTube), user-generated content, wikis (e.g. Wikipedia), and widgets (applications).

He makes many excellent points. To name a few:

- "Your brand is not what you say it is... it's what Google says it is" (echoing Chris Anderson of Wired magazine)

- "Most businesses are not present enough in the search engines and they're leaving big money at the table (or for the competition)"

- "Digital marketing is not a one-night stand... it is about building real relationships, both with your customers and with your potential customers"

- In an excellent section entitled "Trust + Community = ROI", he summarizes with crystal clarity six ways to build trust in the `trust economy'

- "Everyone is so busy getting excited about the channels (and tactics) that they completely put aside the strategy and the brand"

- "Your website sucks - mostly because it was an afterthought and now it's the main calling card for your business"

- "Think ripples, not splashes...
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Format: Paperback Verified Purchase
Many of the ideas in the book are explained with technologies that are out of date, or examples that are not valid anymore.
The book itself is good, but it is one of that books that nobody will read in the next decade.
I believe more generic and life-time ideas should be published as book. Maybe, the weblog is a better way of expressing them.
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By Barry McDonald on Sept. 20 2013
Format: Paperback Verified Purchase
Terrific all round. Describes the evolving use of social media in laymens terms. Great book, great service. great price yes
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Format: Hardcover
Joel's book was very timely... if i had read it in 2009 when it was published, i would have been far more impressed with the content. But this book isn't really targeted at me: i'm online, have a blog, and am familiar with many of the services he mentions -- and i don't even run my own business.

That said: if you are a business owner and you aren't getting the majority of your business through the internet (whether it be referrals, sales, customer relations, searches, or advertising) then this book is for you. No business, no matter what size or how remote, has any excuse not to be online -- it just makes good business sense. You better do this, before your competitors beat you to it. This book might provide you the insight and motivation to take your business to the next level.
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Format: Hardcover Verified Purchase
Good insights. Mitch Joel is well connected and understands it. Read his book and follow him online if you're seeking a better understanding of digital / social
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