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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. [Hardcover]

Mitch Joel
4.3 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

Sept. 7 2009
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.


Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

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From the Back Cover

Are the stars of The Fame Game ready for their close-ups?

Madison Parker has discovered that not all publicity is good publicity. After turning herself in for stealing some bling, the reality star is stuck doing community service while her Fame Game castmates soak up all the screen time. Not that newcomer Kate Hayes needs more attention—ever since her breakout song became an overnight sensation she's suddenly acting like she's Katy Perry. Aspiring actress Carmen Curtis is finally making a name for herself, but she's finding it harder than ever to get out from behind her famous mother's shadow. And in Hollywood, leading men are a dime a dozen, but a good man is hard to find. So when two of the girls have their eye on the same guy, that can mean only one thing: on-camera drama.

In the second novel in bestselling author Lauren Conrad's Fame Game series, friendships are tested, lines are crossed, and fashion crimes are committed—and that's before the cameras even start rolling.

--This text refers to an out of print or unavailable edition of this title.

About the Author

Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.

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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most helpful customer reviews
8 of 9 people found the following review helpful
By sean s. TOP 500 REVIEWER
Format:Hardcover
Mitch Joel is president of Twist Image, a successful digital marketing and communications agency with offices in Toronto and Montreal.

The basic premise of Six Pixels of Separation is that "we no longer live in a world of six degrees of separation... everyone is connected."

Joel is a very engaging writer, having honed his skills on his own blog for years before the publication of this book in September 2009.

While acknowledging other online marketing activities, Joel spends most of his time discussing more "conversational" channels, namely blogs, micro-blogs (e.g. Twitter), podcasts, online social networks (e.g. Facebook), sharing sites (e.g. YouTube), user-generated content, wikis (e.g. Wikipedia), and widgets (applications).

He makes many excellent points. To name a few:

- "Your brand is not what you say it is... it's what Google says it is" (echoing Chris Anderson of Wired magazine)

- "Most businesses are not present enough in the search engines and they're leaving big money at the table (or for the competition)"

- "Digital marketing is not a one-night stand... it is about building real relationships, both with your customers and with your potential customers"

- In an excellent section entitled "Trust + Community = ROI", he summarizes with crystal clarity six ways to build trust in the `trust economy'

- "Everyone is so busy getting excited about the channels (and tactics) that they completely put aside the strategy and the brand"

- "Your website sucks - mostly because it was an afterthought and now it's the main calling card for your business"

- "Think ripples, not splashes...
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3.0 out of 5 stars The Book is a Little Out of Date May 22 2014
By Afshin
Format:Paperback|Verified Purchase
Many of the ideas in the book are explained with technologies that are out of date, or examples that are not valid anymore.
The book itself is good, but it is one of that books that nobody will read in the next decade.
I believe more generic and life-time ideas should be published as book. Maybe, the weblog is a better way of expressing them.
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5.0 out of 5 stars great Sept. 20 2013
Format:Paperback|Verified Purchase
Terrific all round. Describes the evolving use of social media in laymens terms. Great book, great service. great price yes
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3.0 out of 5 stars Great for small business owners Aug. 30 2012
Format:Hardcover
Joel's book was very timely... if i had read it in 2009 when it was published, i would have been far more impressed with the content. But this book isn't really targeted at me: i'm online, have a blog, and am familiar with many of the services he mentions -- and i don't even run my own business.

That said: if you are a business owner and you aren't getting the majority of your business through the internet (whether it be referrals, sales, customer relations, searches, or advertising) then this book is for you. No business, no matter what size or how remote, has any excuse not to be online -- it just makes good business sense. You better do this, before your competitors beat you to it. This book might provide you the insight and motivation to take your business to the next level.
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5.0 out of 5 stars Must Read for Digital / Social Media understanding March 12 2012
Format:Hardcover|Verified Purchase
Good insights. Mitch Joel is well connected and understands it. Read his book and follow him online if you're seeking a better understanding of digital / social
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