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Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac®) [Hardcover]

Justin G. Longenecker , Carlos W. Moore , J. William Petty , Leslie E. Palich
3.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

Jan. 6 2005 0324226128 978-0324226126 13
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.

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About the Author

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he was an instructor for more than 35 years. He was honoured as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in marketing research and consumer behaviour. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. His authorship of this textbook began with its sixth U.S. edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later named Ex-Student of the Year. He earned a B.B.A. degree from the University of Texas at Austin with a major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and a partner in a small-business consulting firm until his death in 2007.

J. William Petty is professor of finance and the W.W. Caruth Chairholder in Entrepreneurship at Baylor University, and also the executive director of the Baylor Angel Network. He holds a Ph.D. and an M.B.A. from the University of Texas at Austin and a B.S. from Abilene Christian University. He has taught at Virginia Tech University and Texas Tech University, and has served as the dean of the business school at Abilene Christian University. His research interests include acquisitions of privately held companies, shareholder value-based management, the financing of small and entrepreneurial firms, angel financing, and exit strategies for privately held firms. He has served as co-editor for the JOURNAL OF FINANCIAL RESEARCH and editor of the JOURNAL OF ENTREPRENEURIAL AND SMALL BUSINESS FINANCE. He has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks--BASIC FINANCIAL MANAGEMENT and FOUNDATIONS OF FINANCE. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies. He also served as a subject matter expert on a best-practices study on shareholder value-based management, funded by the American Productivity and Quality Center, and he was part of a research team for the Australian Department of Industry to study the feasibility of establishing a public equity market for small- and medium-size enterprises in Australia. Finally, he serves as the audit chair for a publicly-traded energy firm.

Leslie E. Palich is an associate professor of management and entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also associate director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the ACADEMY OF MANAGEMENT REVIEW, STRATEGIC MANAGEMENT JOURNAL, JOURNAL OF BUSINESS VENTURING, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF MANAGEMENT, JOURNAL OF ORGANIZATIONAL BEHAVIOR, JOURNAL OF SMALL BUSINESS MANAGEMENT, and several other periodicals. He has taught entrepreneurship and strategic management in a number of overseas settings, including Cuba, France, the Netherlands, the United Kingdom, and the Dominican Republic. His interest in entrepreneurial opportunity and small business management dates back to his grade-school years, when he set up a produce sales business to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business.

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Customer Reviews

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Most helpful customer reviews
3.0 out of 5 stars It's... OK. Aug. 26 2002
Format:Hardcover
The presentation of this book is excellent; It holds the reader's interest quite well. However, despite a recent "update", it shows it's age when the author regularly goes off on dot-com tangents, bringing the internet up in contexts that I believe the last few years have proven are not viable. Good grief, ppl. This isn't freaking 1997! We need a business text, not the wet dreams of a bunch of computer geeks turned businessmen! Anyways, if you are looking for a text with a lot of depth, look elsewhere. This book is to business textbooks what Quickbooks(c)(R)(TM) is to accounting software. In short, don't waste your money, unless you need it for a class. If so, be happy. If your prof teaches out of this, your tests will be very easy.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.1 out of 5 stars  15 reviews
12 of 12 people found the following review helpful
4.0 out of 5 stars Good cases, nice layout but slanted towards SBM positively. Nov. 8 1999
By D C Ruby - Published on Amazon.com
Format:Hardcover
The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.
3 of 3 people found the following review helpful
5.0 out of 5 stars Book for online course Nov. 3 2006
By L. M. Salgado Lagunes - Published on Amazon.com
Format:Hardcover
I am using this book for a online college curse and the book it's great! It provide many tools like the textbook's website to help you to understand the material and exams online. In general, I like the little cases that are update and motivate you to keep reading.

If this book by itself can help you to develop you own Small Business, it worth.
1 of 1 people found the following review helpful
4.0 out of 5 stars Very good resources April 13 2009
By Amazon Customer - Published on Amazon.com
Format:Hardcover
I am going to give this book a solid 4 stars. Tremendous resources that were very useful. Very easy to read and understand. I recommend.
1 of 1 people found the following review helpful
5.0 out of 5 stars Great information for someone wanting to start a business June 26 2008
By A. Khan - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book gives you the truth. If you ever wanted to start any business, read this book carefully. The topics are informative and give great business fundamentals and a foundation of what to expect. I would say it is like a MBA crash course.
5.0 out of 5 stars Best Textbook on SB Mgmt Just Purchased My Second Copy March 24 2014
By Casharri - Published on Amazon.com
Format:Hardcover|Verified Purchase
I had this book as a college textbook for a small business class in 2006. I wish I would have kept the first copy instead of selling it back to the bookstore when the class ended. By far the best book on managing a small business I have ever read. I have been a professional administrator for 20 years, and this is the only book I remembered and repurchased business management when I decided to start my own business. The accompanying CD is worth the price of the book. There is a wealth of information that will help anyone interested in starting their own business. It is extremely practical in the approach.
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