|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| ||||||||||||
|
There is a newer edition of this item:
|
Frequently Bought Together
Product Details
|
Product Description
Review
...The Bible, the Constitution, and the Bill of Rights receive five stars...This book gets four stars..."Buy It!" -- Paul Tulenko for Scripps Howard News Service, July 9, 2001
Schenck writes with authority...Marketing issues are presented as real-world problems with real-world solutions.... -- BusinessWeek Online, June 28, 2001 --This text refers to an out of print or unavailable edition of this title.
Book Description
Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:
- Marketing basics that prepare you to rev up your business and jumpstart your marketing program
- Information to help you define your business position and brand
- Advice on bringing in professionals
- A quick-reference guide to mass media and a glossary of advertising jargon
- How-tos for creating print and broadcast ads that work
- Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more
- Ten steps to follow to build your own easy-to-assemble marketing plan
With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to:
- Custom design your own marketing program
- Create effective marketing messages
- Produce marketing communications that work
No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Welcome to the 2nd edition of Small Business Marketing For Dummies, updated for faster and easier use by the millions of small businesses that comprise the vast heart and soul of today's business world. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
Not just for dummies!,
By lifjoy "cliff_joyce" (Bend, OR USA) - See all my reviews
This review is from: Small Business Marketing For Dummies (Paperback)
Don't let the title mislead you. Even if you already have a background in marketing, you'll love this book-- I did.Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that our company has made Chapter 21 (Customer Service) required reading for each member of our team. This book is empowering, informative, inspirational. If you're rethinking your marketing (and what business isn't constantly obsessed with satisfying their customers), then make this book your road map. As instructed by the simple exercises in each chapter, I took notes while making my way through the book. Then following the instructions in the final chapters, I was able to create a Marketing Plan in just a few hours. I found the process invigorating, and our clients can already feel our enthusiasm-- and we haven't even started implementing yet!
3 of 3 people found the following review helpful
5.0 out of 5 stars
Take it from a dummy: This book works!,
By George Engebretson (Honolulu, HI United States) - See all my reviews
This review is from: Small Business Marketing For Dummies (Paperback)
As a card-carrying dummy, I opened "Small Business Marketing for Dummies" with high hopes. I wasn't disappointed: in great detail and in plain English, Barbara Findlay Schenck has produced an exhaustive, fact-packed, thoroughly enjoyable guide to marketing. While I've picked up a few tricks of the trade during my ten years in retail/distribution, both as a sole proprietor and in a partnership, Schenck's book shows me how much more I have to learn in this wide and fascinating arena. Besides serving as a powerful motivator, "Small Business Marketing for Dummies" is long on specifics: the hows and whys of reaching customers and bringing them back for more. The book's Internet chapters, for example, are chock full of Web sites and strategies completely new to me. Having read many other marketing resources over the years, I can say without equivocation that this one comes closest to being a bible of the genre. Even the most clueless among us can use the book as a kind of in-house consultant, an easy, expert guide through the labyrinth of marketing a small business.
4.0 out of 5 stars
Very good with one caveat,
By SJW "Wood Widow" (Santa Fe, NM USA) - See all my reviews
This review is from: Small Business Marketing For Dummies (Paperback)
I really liked this book overall. It brought a lot of things together for me. But, I think too much of the book is dedicated to advertising, which a really small business or startup may not have the funds to do. I think more on promotion and "guerilla" tactics would have made this a really outstanding book.
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
Most recent customer reviews |
Listmania!
Look for similar items by category
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Business & Investing > Popular Economics
- Books > Business & Investing > Small Business & Entrepreneurship > Marketing
- Books > For Dummies Store > Business & Investing > Marketing & Sales
- Books > For Dummies Store > Business & Investing > Small Business & Entrepreneurship
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > Professional & Technical > Business Management > Marketing & Sales > Advertising
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing
- Books > Qualifying Textbooks - Fall 2007 > Business & Investing
Look for similar items by subject
Feedback
|
