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From Publishers Weekly
In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. "[I]f your target audience isn't listening, it's not their fault, it's yours." He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. (Aug. 17)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Godin, author and business blogger, presents a collection of essays that are thoughtful and wise. His ideas are skillfully presented with themes that include being big is no longer an advantage, so act small if you want to be big; with instant communication, lies get exposed faster than ever; consumers are more powerful than ever; and Aretha Franklin is correct: respect is the secret to success with people. His comments on business schools are challenging and contain his list of five things that help people succeed, including finding, hiring, and managing extraordinary people; embracing a changing world while effectively prioritizing tasks in it; and the ability to sell. Readers skip his riff on Web design and strategy at their peril. Along with his definition of velocity--a company's ability to zig and zag and zoom or change with speed--Godin tells us, "Give me five serially incompetent executives with a focus on velocity, and I can change the world." Excellent. Mary Whaley
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
Inside This Book
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First Sentence
AAA Auto Parts is not, contrary to what you might believe, named after Alfred A. Archos. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
AAA Auto Parts is not, contrary to what you might believe, named after Alfred A. Archos. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful
3.0 out of 5 stars
A collection of blog entries...,
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This review is from: Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (Hardcover)
I've always enjoyed Godin's writings because I think he offer's many thought-provoking tidbits in paragraph upon paragraph. My issue with this book is not so much its content, but rather in the way that it's written. This is partially my fault because I didn't read enough of the sleeve to know what I was getting into. The front sleeve clearly states: "Warning: if you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book." Well, it turns out that I like business books with a common theme, and unifying plot if you will. I found this book to be a bit too jumpy and without direction. The writings were candid and thoughtful, but it just seemed a little too much like reading a blog, and not enough like a good, well thought-out business book.
5.0 out of 5 stars
Best Business Book Ever,
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This review is from: Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (Hardcover)
This has to be the best business book I have ever read. I found so many new ideas for my business through reading this book, it's incredible.This book is especially good if you are looking for ways to make your business stand out from all the rest. Excellent customer service is also covered. Definately one of my all time best buys!
1.0 out of 5 stars
Total waste of time and money,
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This review is from: Small is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas (Audio CD)
How these meaningless rants have anything to do with business, marketing or strategy is beyond me. I kept hoping that the next paragraph would provide some relevance but it never did.Save your time and money and purchase something else....
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