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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Audio CD – Abridged, Audiobook


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Product Details

  • Audio CD
  • Publisher: HighBridge Company; Abridged,Abridged; 7.5 hours on 6 CDs edition (July 24 2006)
  • Language: English
  • ISBN-10: 1598870564
  • ISBN-13: 978-1598870565
  • Product Dimensions: 1.8 x 12.9 x 15.2 cm
  • Shipping Weight: 68 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #1,112,089 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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2 of 2 people found the following review helpful By Paul A. Marcus on Aug. 24 2009
Format: Hardcover
I've always enjoyed Godin's writings because I think he offer's many thought-provoking tidbits in paragraph upon paragraph. My issue with this book is not so much its content, but rather in the way that it's written. This is partially my fault because I didn't read enough of the sleeve to know what I was getting into. The front sleeve clearly states: "Warning: if you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book." Well, it turns out that I like business books with a common theme, and unifying plot if you will. I found this book to be a bit too jumpy and without direction. The writings were candid and thoughtful, but it just seemed a little too much like reading a blog, and not enough like a good, well thought-out business book.
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Format: Hardcover
This has to be the best business book I have ever read. I found so many new ideas for my business through reading this book, it's incredible.

This book is especially good if you are looking for ways to make your business stand out from all the rest. Excellent customer service is also covered.

Definately one of my all time best buys!
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By Robert Morris HALL OF FAMETOP 10 REVIEWER on Jan. 22 2008
Format: Hardcover
Those who now struggle to create or increase demand for whatever they offer (products, services, or a combination of both) must be able to answer three basic questions. All are important but the first two are much less important than is the third:

1. Who are you?
2. What do you do?
3. Why should I care?

As my reviews of Seth Godin's earlier published works indicate, I think he is one of the most thought-provoking business authors whose insights (especially those provided in Small Is the New Big) can provide substantial assistance to answering the aforementioned questions.

Whenever I read or re-read any of Godin's books, I view his insights as "acorns" or "mustard seeds," any of which - with proper nourishment - can be developed into substantial results such as increased recognition and a higher level of awareness, a better understanding of a given market segment, a clearer sense of how to position and then promote one's offering more effectively, or perhaps overcoming what James O'Toole has aptly characterized (in Leading Change) as "the ideology of comfort and the tyranny of custom."

Godin encourages those who read Small Is the New Big not to read it all at once. "It took eight years to write, and if you read it in one sitting, it'll give you a headache." Contrary to my normal approach, that is what I did, after checking out the table of contents. I skimmed through the first 276 pages and as I did so, ideas seemed to "fly off the page" and demand my attention. I immediately highlighted them for future reference and then continued on until arriving at "Special Bonus!! $243 Worth of Free E-Books, Reprinted Here at No Extra Charge to You, My Faithful Reader." I then carefully read each word until the narrative's conclusion on Page 310.
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