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Product Description
Product Description
This book provides an entertaining, straightforward, and practical how-to guide on effectively communicating your critical message in a short period of time. She gives you an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows you how to employ this amazing little tool to create influence in today's market. Perhaps you want to promote an idea, a project, or a concept and need to generate more interest. Or maybe it is your responsibility to sell a product or service and you need a more compelling message. Maybe your goal is to train your team to better present your sales proposition and to access challenging decision makers. Whatever your purpose, be it professional, academic, political, philanthropic, or personal, you can craft a fresh and persuasive message that inspires listeners, helps you earn the opportunity to be heard, and moves your intention forward!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.6 out of 5 stars (12 customer reviews)
14 of 14 people found the following review helpful
5.0 out of 5 stars
I'm sold..., May 30 2011
By D. Kanigan - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You (Hardcover)
This author has "cred" - she's done it - on speech and debate teams in high school and college - followed by over 20 years as principal of her own public speaking, training and consulting firm. The book offers a how-to-guide. She starts by explaining why it's important to have a elevator speech to defining your intention, to creating the basic core outline, to building a persuasive case, to bringing the message to life - - to a close which includes frequently asked questions.Author avoids using manipulation or tricks to accomplish the intention. She uses "Monroe's Motivated Sequence" formula as providing structure to the 3 minute elevator pitch - which means that most people, when presented with a clear challenge will shift into a natural problem solving mode. The sequence contains 5 distinct steps: 1) Gain attention, 2) establish need for change, 3) Satisfy need with a solution, 4) Visualization - project audience into future where they can see themselves enjoying the benefit, 5) Action Step - or close where you tell your audience what you want them to do today.
* Book is full of anecdotes, stories and real life experiences that keep this book lively and readable.
* Each chapter is tightly summarized and transitions nicely to the next. It is well written.
* A number of resources are available to the reader including exercises, templates and web access to additional tools.
I highly recommend this book to readers involved in for-profit and non-for-profit enterprises.
Some memorable passages:
"...life is busier, more crowded, and more competitive. We must earn the opportunity to be heard in today's market...people have little time to spare. Rivalry is rampant, whether from companies offering the same products or services as yours..."
"...I've found that it takes approximately 3 minutes to establish rapport with someone and build an intriguing message. Plus a person will usually give you that amount of time if you asked for it"
"...the point is you don't have to score on every play, just advance the ball."
"...I often see people make the mistake of being overly informative rather than persuasive. The data-dump syndrome is one of the most common pitfalls..."
3 of 3 people found the following review helpful
4.0 out of 5 stars
The Title Holds True, Jun 18 2011
By Nathan Hangen "Web Tinkerer" - Published on Amazon.com
This review is from: Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You (Hardcover)
As someone in the middle of preparation for a meeting with investors, this book was rather timely for me. I read it over the course of an afternoon hoping to glean what I could in order to improve my upcoming presentation, and I was amazed by how quickly I got through it.This one cuts to the chase right away, and I found myself placing bookmarks and taking notes within minutes of starting the first chapter.
There is a nice mix of personal anecdote and broad takeaways useful for people in any profession, whether seeking VC investments like myself, or a sales person simply looking to score the next appointment.
The author breaks the elevator pitch into a series of 6 key points:
Intro
Body (3 Main Points)
Conclusion
Close
and breaks those topics even further into different types of styles and formats, such as how to be creative while still staying on point and keeping your audience engaged.
While I gleaned a lot about pacing and building a solid pitch, it would've been great to see a bit more detail, especially in the form of personal examples, but overall I'm very happy that I was given an opportunity to review this book. My single biggest take away wasn't necessarily how to format a pitch, but how to have an arsenal of pitches at your disposal, ready for use at a moment's notice. I also appreciated that Terri didn't sugarcoat the elevator pitch as an easy home run. It works, but it takes guts, which she certainly has in abundance.
2 of 2 people found the following review helpful
4.0 out of 5 stars
Makes you think, Aug 13 2011
By HowardS - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You (Hardcover)
The book is well-written and easy to read. The only problem I have with it is it's focus on a 3 minute elevator speech like a presentation. From my experience, the elevator speech is an attention grabber, 1 minute or less. Longer than that becomes something else.But there are valuable principles here, that really make you think about the components of the elevator speech, no matter how long it is.
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