Smart Mobs: The Next Social Revolution [Hardcover]

Rheingold is veteran technology watcher and well-publised futurist. He has identified yet another transformative technology. In 'Smart Mobs' he describes in vivid detail how large, geographically dispersed groups connected only by thin threads of communications techology, such as text messaging, e-mail, cell phones, two-way pagers, and web sites, can draw together in the blink of an eye, groups of people together for a collective cause.

From various parts of the world, Rheingold, has gathered stories about engineers and inventors of all sorts, working feverishly to create ever-smaller and more powerful devices that contribute to this new paradigm.

In this book,Rheingold points out examples of Smart Mobs such as the swarms of demonstrators who used mobile phones, Web sites, laptops and handheld computers to coordinate their protests against the World Trade Organization in November of 1999.

Rheingold shows a concern of smart mobs other than describing the weath of new communications technology that is available and coming. He is also concerned about the social, political, economic, environmental and even genetic consequences of the ever-expanding and more intrusive plethora of multidirectional communications technology.

This book is a must read.

Rheingold cogently explores examples of what he refers to as a "social tsunami". Special attention is given to mobile telephones which are transforming how youth exercise their social power. Teenage "thumb tribes" have developed new ways of communicating using SMS text messaging in Tokyo and Helsinki. Spontaneous groups coordinated by SMS messages had a more serious impact in the Philippines in January of 2001 when groups of protestors responding to SMS messages managed to play a primary role in overthrowing then President Joseph Estrada.

Much attention is also given to networked PC's and how supercomputers, open source software and the mobile internet are facilitating social networking. Rheingold adroitly explains how these tools can be both weapons of social control and resistance.

Perhaps the most provocative ideas revolve around the fact that we now have access to information about each other as never before. He explores privacy and trust issues and appears particularly concerned with surveillance web-sites, software and the electronic "bread crumb" trails that we are unaware we are leaving.

Overall, Rheingold expertly weaves his experiences, interviews with experts and solid research to elucidate his interest in how human behavior will change as a result of the latest technological advances. He convincingly argues that our changing notion of community needs to be used in a beneficial manner to create a more humane and sustainable world.

This book is a must read for academics, corporate types and anyone interested in how technology can promote grassroots social change.